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P2080-088 exam Dumps Source : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1

Test Code : P2080-088
Test denomination : IBM Unica Enterprise Marketing Operations Technical Mastery Test v1
Vendor denomination : IBM
: 55 true Questions

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IBM IBM Unica Enterprise Marketing

IBM Buys advertising software company Unica For $480 Million | killexams.com true Questions and Pass4sure dumps

best days after buying DataCap, massive Blue has made another purchase. IBM is acquiring marketing software giant Unica approximately $480 million, or approximately $21 per share. The deal is expected to near within the fourth quarter of 2010.

Unica, a publicly held industry that traded on the Nasdaq trade, develops an industry advertising administration utility that helps groups to maneuver internet advertising efforts, together with internet and consumer analytics, search marketing, e mail advertising, and web page marketing/personalization.

Unica, which should breathe folded into IBM’s application options group, has greater than 1,500 customers together with premier purchase, eBay, ING, Monster, Starwood and US cellular. IBM says that Unica’s expertise will assist their consumers enhance extra targeted advertising campaigns. Unica might breathe folded into , which comprises quite a number business-concentrated choices. apparently, IBM besides preeminent that lately acquires application corporations Coremetrics and Sterling Commerce will even breathe bundled with Unica’s providing to customers.

This year on my own, massive Blue has received large repair, Coremetrics, Sterling Commerce, cast iron programs, stimulate and Intelliden.

Unica changed into additionally on a bit of an acquisition cleave this yr, buying MakeMeTop and Pivotal Veracity.


IBM engage adds Interactions to enterprise advertising and marketing administration | killexams.com true Questions and Pass4sure dumps

My continuing tour of true time interplay managers landed with the respectable individuals at IBM two weeks in the past, the situation I caught up with what’s now IBM engage. The product became in the mount launched greater than a decade in the past with the aid of Unica as Affinium engage.*

The conception of gain interaction has stayed reasonably constant through the years, however the underlying know-how has been overhauled a few instances. The widely wide-spread trend of the alterations has been nearer integration with different accessories of the IBM/Unica advertising and marketing suite. as an instance, the fashioned gain interaction had its personal circulation chart interface, but the system now makes utilize of the very segmentation interface as IBM crusade. both modules can besides participate section definitions, presents, and interaction background. There’s besides some integration with different IBM marketing products, exceptionally the Product suggestion portion inherited from IBM’s CoreMetrics acquisition.

interact’s theory is a similar as other interaction managers: touchpoints ship it data about a existing interplay; the device uses guidelines, fashions and information to select one or extra presents; and the offers are despatched back to the touchpoint for start. The variations among these methods are matters of nuance: gain interaction stores its personal everlasting customer profiles, whereas some other techniques gain to re-load statistics from exterior techniques during each interplay. gain interaction assigns fixed scores to presents inside each facet definitions, while other programs utilize scoring formulation shared across segments (besides the fact that children engage can try this too). engage can create self-working towards predictive fashions, not outright rivals gain this alternative.

a yoke of different aspects appear to breathe greater or much less entertaining. gain interaction determines whether valued clientele are eligible for a suggestion the utilize of both qualification guidelines or campaign-generated “white lists” and “black lists”; other systems utilize guidelines on my own. engage can besides apportion offers at international, phase, or individual degrees, while different techniques don’t give outright those decisions.

It’s not likely that any of those modifications consequence engage significantly more potent or less demanding to consequence utilize of than opponents. In apply, the equipment’s essential attraction could breathe its shut integration with crusade and other IBM products. it is now portion of the IBM’s enterprise advertising administration (EMM) group, which contains each Unica and Coremetrics, both got in 2010. This community supports IBM’s better approach of selling methods that utilize massive portions of facts to race outright points of mammoth corporations. The company has recognized advertising businesses as an incredible knowledge market inside this manner and is spending aggressively to each strengthen that market and bewitch expertise of it.

You may suppose that gain interaction plays a censorious position in IBM’s advertising ecosystem: in any case, precise-time interactions are the epitome of information-pushed advertising. but just a tiny fraction of IBM’s 2,500 EMM shoppers utilize engage (precise figures are personal) and most deployments appear to breathe concentrated on inescapable — dare I pronounce tactical? — applications in a single or two channels. The enterprise’s EMM focus appears to breathe greater on analytics and outbound marketing: as an example, its most recent EMM acquisitions were Tealeaf expertise (web journey analysis) and DemandTec (merchandising analysis) . but it surely does file increasing hobby in engage among its purchasers, and lofty hopes for future growth.

*A year’s free AARP membership to every person who remembers the Affinium manufacturer and may sing the jingle.**

** ok, just kidding. There never become an Affinium jingle, so far as i conclude know.


IBM snatches up Silverpop as advertising automation race continues | killexams.com true Questions and Pass4sure dumps

  • publish
  • IBM is purchasing Silverpop, an Atlanta-based mostly advertising and marketing automation software provider, within the newest illustration of maneuvering by main IT companies to seize extra advertising IT spend.

    The concept at the back of this deal — and a few others during this arena — is that marketers gain money to disburse on IT and that they are looking to circulate from what IBM’s(s ibm) VP of industry marketing Kevin Bishop calls the “spray and pray mannequin” to greater directed, personalized product pitches. Silverpop takes facts from assorted sources and places it into a “conventional customer profile” that it then makes utilize of to construct a drive that may breathe delivered via SMS, e mail or other method, mentioned Bishop.

    commercial

    There is a few overlap between Silverpop and Unica, a previous IBM acquisition, however Silverpop is much greater consumer pleasant, sources stated.

    Silverpop competes with Eloqua, which Oracle(s orcl) purchased two years in the past, and Responsys, which Oracle purchased final yr. but this isn’t a two-horse race. Salesforce.com, which purchased ExactTarget for $2.5 billion final 12 months, is outright in regards to the “advertising cloud” now. And remaining month SAP(s sap), rumored to breathe out there for greater advertising and marketing automation savvy, inked a cope with Adobe methods to resell that business’s marketing cloud.

    forrester survey

    different IBM buys in the extensive zone of marketing automation involve Unica, Core Metrics and DemandTech. and then there are the closing independents — Marketo,(s mkto) which went public final yr, and Hubspot, which hopes to head public soonish. Silverpop is privately held and IBM did not expose phrases of the deal.

    Bishop said IBM’s goal is to combine a bunch of those advertising automation choices into a SaaS suite, some thing the enterprise could gain extra to claim about in can also.

    R. “Ray” Wang, analyst with Constellation research, does not predict the marketing automation buying binge to conclusion any time quickly. “As plenty as we’ve considered, we’ll notice greater offers in the subsequent 18 months,” he stated. The cause? while IT budgets in widespread had been sliced, line-of-enterprise managers — the people in can imbue of human components or accounting and especially marketing departments — still gain funds to spend.  Most of them are spending it on effortless-to-eat-and-hold SaaS offerings. No marvel IBM continues touting its one hundred+ SaaS items.

    Fodder for people that pronounce the days of massive advertising campaigns are numbered:  A contemporary Forrester research(S forr) survey establish that fewer than a quarter of sixty one,000 buyers surveyed (22 %) gain aplomb e-mail coming from businesses, and even fewer (13 percent) agree with the comfort marketed on web sites. perhaps extra customized interaction might benefit but I’m no longer sold on the concept that people will believe centered advertising and marketing a total lot greater than they conclude the “spray and pray” class — besides the fact that children at the least in the event that they opt in, marketers will comprehend they’re attracted to the class.  There’s some charge in that, I guess.

    This fable became up to date at 8:04 a.m. PST with greater analyst remark and aspect around the Forrester report.


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    RESTful Web Services: A Quick-Start How-to sheperd - portion 2 | killexams.com true questions and Pass4sure dumps

    Part 2 of "RESTful Web Services: A Quick-Start How-To Guide" explores foundational issues in coding RESTful operations, including Basic Authentication and Exception handling. Along the course I'll participate with you multiple real-world coding tips and workarounds.

    IntroductionAs a teenager, one of my favorite TV shows was "The Wild Wild West." The show's description goes enjoy this, "... a 60 minute western action progression on CBS that was enjoy no other. Special Agents James West and Artemus Gordon were spies for President Ulysses S. concede shortly after the civil war. In every other way, they could breathe easily confused with James Bond of the 20th century. They had a "high-tech" (for its day) railroad car stocked with a compliment of advanced weapons. James West especially seemed to woo every fine woman he encountered. The agents' typical mission involved saving the United States from some catastrophe or from being taken over by some evil genius." Just in case you're nosy or are a fan enjoy me, here's a link to the first portion of a complete episode on YouTube.

    What conclude RESTful services gain to conclude with the Wild Wild West? In my mind, lots. First, there's the "wildness" part. As even a brief comparison between service provider APIs will expose you, outright RESTful services are not created equal. Each service provider, while loosely conforming to the status representation paradigm, creates requests and responses in formats that suit their individual styles and predilections. The onus for implementing the client side of the service falls on the developer. Then there's the inventive side of things. Just enjoy special agent Artemus Gordon, a RESTful client developer needs gadgets, inventiveness, and a constant awareness that she's dealing with an informal (enemy) specification. Plus, on the PowerBuilder side, there's no direct uphold for integrating with DataWindow technology (yet), so you'll gain to invent ways to salvage data into and out of a display. There's besides a exigency to protect your app against outside issues by wrapping calls in preempt try enmesh blocks to maneuver feasible HTTP exceptions in order to withhold your app responsive and stable.

    In my opinion, without a formal schema and metadata description support, configuring RESTful status service clients will remain an art. I gain to admit that I stumbled many times during experiments while writing this article. I tried calling services whose communication format didn't quite match the generally expected format. One service provider expected parameters to breathe passed and results returned in line-separated text values in the message carcass instead of formatting data as XML or JSON. After quite a bit of poking and debugging it became obvious PowerBuilder will only generate and interpret message carcass content formatted as JSON and XML. There is no course to translate from any other format. outright the low-level details are handled internally and there is no course to salvage inside the message to change the format. Another service provider showed their API in terms of JSON data sets, but after hours of experimentation and a shrimp benefit from engineering, they discovered that the service needed multipart/form-data with the JSON sent as a contour parameter. This is not a supported format. So e caveat emptor, consequence certain the service provider has a ‘traditional' contour of RESTful API. Luckily, I believe most of the ‘big boys' with widely used APIs do.

    Oh, Those Project Objects!Before getting into details, a few words about RESTful project objects and generated code. RESTful project objects are designed to breathe enjoy single shot Derringer pistols; fire one shot, then you gain to reload. Each project remonstrate is capable of generating one proxy remonstrate for one method, period. That means if you are interacting with multiple web methods (GET, POST, Put and DELETE) you're going to gain multiple proxy objects. In addition, each operation, depending on its type, can gain up to two referenced .NET value objects, one for the request and one for the response. One nice thing I noticed is that if multiple services rely on the very parameter sets, you can reuse referenced value objects instead of generating supernumerary carbon copies. design 1 shows how you'd configure the project painter to reference an already-generated assembly. Each reference remonstrate is placed in its own assembly inside an identically named namespace. Unfortunately it seems enjoy you can't gain multiple value objects in a single assembly or namespace. design 2 shows how reference remonstrate assemblies issue in the Solution Explorer. design 3 shows you the wizard view when choosing an existing value remonstrate assembly.

    Figure 1: Reusing an already referenced assembly

    Figure 2: Referenced remonstrate in Solution Explorer

    Figure 3: Wizard View: Choosing and existing assembly

    Here are a progression of tips that I discovered while pile my application:

    Tip 1: The project remonstrate owns its generated proxy object. That means that any modifications you consequence to it will breathe lost if you regenerate the proxy. Because I needed to consequence modifications to the generated code, I adapted the strategy of using project remonstrate generation as a starting point only. Once the proxy objects were generated to my liking, I deleted the project remonstrate to avoid accidentally nuking my code.

    Tip 2: If you gain several services that utilize an identical request remonstrate or revert the very result structure, you can reuse your value remonstrate definitions. Generate once, utilize many. Just pick them on the wizard or in the project object.

    Tip 3: The only door into a original project remonstrate is in via the Wizard. This is unlike Classic where there were two doorways into a original project (Wizard or bare project painter page).

    Tip 4: Here are a yoke of cleanly XML sample data parsing features: First, if an XML factor in the sample dataset has attributes, the assign values are returned as portion of the generated value object. design 4 shows a sample response dataset containing attributes; design 5 expose the corresponding generated value object. Second, as you can notice from design 6 that nested XML structures becomes sunder objects within the generated assembly.

    Figure 4: Sample DataSet with Atributes

    Figure 5: Value remonstrate generated from sample dataset

    Figure 6: Nested XML object

    With these project remonstrate details behind us they can now hobble on to two notable runtime housekeeping needs: revert status checking and exception handling.

    Checking revert StatusSome services testify their outcome by returning data in a specific and constant format. Other services testify their outcome by returning an HTTP status code instead of an XML or JSON embedded status message. still other services revert status conditions wrapped in specially formatted XML or JSON structures. If you exigency to check a HTTP revert status code outcome you'll exigency to salvage the status code from the Response object. Here's how: The response remonstrate is returned to the proxy in the contour of a PBWebHttp.WebMessage object. This remonstrate has a StatusCode property of nature MessageStatus that holds the response outcome. You can test StatusCode against enumerated values of the WebResponseStatusCode class and arm accordingly. design 7 shows a partial list of MessageStatus codes and their corresponding meaning. For a complete listing of HTTP 1.1 code notice http://www.w3.org/Protocols/HTTP/HTRESP.html. Listing 1 shows an case of testing a proxy manner muster status code.

    PBWebHttp.WebMessage msg   //generated codePBWebHttp.MessageStatus l_msg_status     //my custom additionTrymsg = m_service.GetMessage()//an exception was not thrown - check the status of the outcomel_msg_status= msg.Statusif l_msg_status.StatusCode = PBWebHttp.WebResponseStatusCode.OK! thenMessageBox('Success! ','call returned OK')end if.....

    Listing 1: Testing Result Staus Code

    Figure 7: MessageStatus codes

    Exception HandlingWizard-generated proxy code does not accommodate any exception handling logic. Any exceptions that occur are thrown up to the caller for processing. Unhandled, these exceptions become system errors. In the web world, Response status codes in the 400 ambit testify client errors; those in the 500 ambit signal server errors. In WCF 400 and 500 codes raise exceptions.

    Best coding practices mandate robust exception handling. Depending on the flat of detail you exigency to report on, you can maneuver exceptions either at the proxy manner caller flat or within the proxy manner muster itself.

    RESTful service methods, predicated on HTTP, usually toss a System.Net.WebException.  Although the common System.Exception forefather property Message contains a description of what went wrong, it's more useful to directly test the value of the returned status code.  Luckily the WebException contains a reference to the returned Response remonstrate which holds the status code.  Listing 2 shows an case of testing the status code when a muster fails.

    catch (System.Net.WebException webex)System.Net.HttpWebResponse l_respl_resp = webex.Response                //Get the response objectif l_resp.StatusCode = System.Net.HttpStatusCode.Unauthorized! then         //check its status codeMessageBox('Your Credentials Are Invalid', 'Uid=' + uid + '~r~nPwd=' + pwd )return Resultend if

    Listing 2: Testing the status code

    Now that you are cognizant of housekeeping issues, let's bewitch a ogle at security concerns.

    Basic AuthenticationWCF supports various forms of authentication ranging from not anything up to Digital Certificates. When using Basic Authentication you situation your credentials in the user ID and password in request header fields. If HTTP is used, the credentials are encrypted within in a simple text header (however, freely available programs such as Fidder can decrypt SSL). If HTTPS is used, then SSL encryption is applied to outright transferred packets. The client/server negotiation algorithm is: (1) Client makes a request; (2) Server responds with a 401 unauthorized response; (3) Client responds with a request including a login header containing a user id and password; (4) The client automatically includes the header in outright requests for the duration of the exchange. design 8 expose the conversation as revealed by Fiddler. For a more particular discussion notice http://www.4guysfromrolla.com/articles/031204-1.aspx

    Figure 8: HTTP Authorization Conversation

    From the PB WCF perspective, your programming job is to set up the credentials for the exchange. The low-level runtime exchange process is handled internally by the infrastructure. A minor challenge is that from the PowerBuilder coding perspective you're navigating into partially uncharted waters. There is no PowerBuilder documentation on the members of the Sybase.PowerBuilder.WCF.Runtime assembly. However, armed with a basic understanding of WCF and a few minutes to examine the members of the referenced assembly I imagine that you will breathe able to design out what to do. Here's the basic algorithm:

  • In the constructor of your proxy class, instantiate a WebClientCredential remonstrate and set your credentials and authentication nature into it. design 9 shows the WebClientCredential class and its members (it's just a value object).a.  Set a value for the AuthenticationMode using a value from the AuthenticationMode enumeration. In their case they set the value to Basic!b. Provide your user ID and password.
  • Assign your WebClientCredential remonstrate to your WebConnection object. The WebConnection is already instantiated and has the identifier denomination restConnectionObject. design 9 shows this remonstrate with the notable property.
  • Call your service as usual. breathe certain to involve exception handling code that tests for the 401 HTTP error.
  • Figure 9: WebClientCredential class

    Listing 3 shows a sample RESTful service configured to utilize Basic authentication.

    //  vvvvv----Project Generated Code----vvvvm_service = create PBWebHttp.RestService("http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}", PBWebHttp.WebMessageFormat.Xml!, PBWebHttp.WebMessageFormat.Xml!)

    restConnectionObject = create PBWebHttp.WebConnectionrestConnectionObject.Endpoint = http://phprestsql.sourceforge.net/tutorial/user?firstname={p_first}&surname={p_last}&email={p_email}&company_uid={p_id}

    restConnectionObject.RequestMessageFormat = PBWebHttp.WebMessageFormat.Xml!restConnectionObject.ResponseMessageFormat = PBWebHttp.WebMessageFormat.Xml!

    //  vvvvv----Custom Authentication Code----vvvvPBWebHttp.WebClientCredential lsCredential             //configure credentialslsCredential = create PBWebHttp.WebClientCredentiallsCredential.AccessAuthentication = PBWebHttp.AuthenticationMode.Basic!lsCredential.Password='demo'lsCredential.Username='p126371rw'restConnectionObject.ClientCredential = lsCredential  //add credentials to connection

    Listing 3

    Secure Socket Layer CommunicationSpecifying and handling encrypted communication over a SSL transport is pretty transparent to the application developer. As you can notice in design 10, outright you exigency to conclude is specify the HTTPS protocol in the Project Painter Service URL. The handshake and encryption are handled by the underlying infrastructure as shown in design 11.

    Figure 10: Setting up SSL communication

    Figure 11: SSL Handshake

    ConclusionIn addition to calling service methods, the PowerBuilder client-side developer is responsible for configuring authentication and authorization properties prior to making service calls as well writing code to maneuver server-side errors responses. With a bit of forethought this code can breathe written in a reusable manner to work in conjunction with project painter-generated proxy classes. With the addition of RESTful web service client-side infrastructure, PowerBuilder .NET clients can now treasure the very service-oriented interoperability as other .NET languages.

    Long Live PowerBuilder!



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