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Oracle Oracle Eloqua and Oracle
February 07, 2019 08:00 ET | source: Swrve
SAN FRANCISCO, Feb. 07, 2019 (GLOBE NEWSWIRE) -- Swrve, a world chief in bright customer engagement, these days announced it is evening the playing box for cell marketers via its integration with Oracle Eloqua, Part of the Oracle marketing Cloud. Swrve, a Silver flush member of the Oracle PartnerNetwork (OPN), reimagines how marketers comprehend and communicate with their consumers across the wide sweep of cellular functions. the integration makes advertising across mobile channels as handy and purchasable as advertising on electronic mail and internet platforms.
via its collaboration with Oracle advertising and marketing Cloud, Swrve works intently with Oracle Eloqua leadership and account teams to assist purchasers construct sound advertising and marketing options. To fortify consumers’ cell advertising methods, the Swrve platform gives capabilities, including the means to trigger push notifications, in-app messages, and conversations without retard from client journeys created with Oracle Eloqua. These capabilities carry actual-time, customized cell experiences for cellular app clients.
“The guidelines of cell advertising appointment hold modified. advertising is transferring from broadcast-primarily based monolithic experiences to deeply contextual and principal experiences served to individuals,” said Tara Ryan, CMO, Swrve. “Swrve, in conjunction with Oracle Eloqua, now location mobile advertising campaigns on equal footing with e mail and web initiatives, because of a partnership that provides Swrve’s pleasing platform to joint customers. in contrast to stand-alone analytics tools, Swrve tactics true-time behavioral records from diverse sources, builds audiences, and triggers messaging in response to person behavior, ensuring that organizations attain more cell shoppers with vital messaging.”
Swrve’s advertising automation know-how is installed within the apps of thousands of main manufacturers throughout industries including, games, banking, sports, leisure, travel and hospitality, retail, and media. Oracle Eloqua valued clientele can leverage Swrve to enlarge ordinary cell features in Oracle Eloqua to favor app retention, engagement, and monetization.
Movember foundation, the simplest charity tackling guys’s health on a global scale, 12 months round, has leveraged the Swrve integration on Oracle Eloqua to aid enlarge engagement, acquisition, and the whole cash raised through Movember individuals.
“With Swrve and Oracle Eloqua, Movember become in a position to prerogative away and simply enhance its mobile advertising and marketing suffer with a view to more suitable fund ingenious research with both a worldwide and autochthonous hold an result on,” pointed out Meaghan Bilinski, digital marketing & automation director on the Movember foundation. “The Movember app is not totally about sharing photos of moustaches every November. Their app is a utensil to champion their neighborhood raise vital money for the men’s health tasks they invest in. With Swrve’s integration with Oracle Eloqua, they hold been able to more advantageous customize and optimize that adventure, which capability better appointment and actual growth in guys’s fitness.”
Swrve additionally helps users of Oracle Responsys—a platform that orchestrates client experiences and messaging—bolster their cellular initiatives.
About SwrveSwrve is the advertising and consumer appointment platform that helps main brands confidently scale communications over thousands and thousands of consumers, simultaneously. A Gartner Magic Quadrant for mobile advertising systems leader, Swrve is currently withhold in in three.5 billion apps global and processes 14 billion events every day.
About Oracle PartnerNetworkOracle PartnerNetwork (OPN) really obliging is the newest edition of Oracle’s accomplice application that offers partners with tools to enhanced increase, promote and withhold into result Oracle solutions. OPN really obliging offers substances to train and inspirit specialized potential of Oracle products and solutions and has developed to appreciate Oracle’s starting to exist product portfolio, associate base and company possibility. Key to the latest enhancements to OPN is the potential for partners to differentiate via Specializations. Specializations are carried out via competency construction, enterprise consequences, scholarship and proven success. To find out extra discuss with http://www.oracle.com/partners.
TrademarksOracle and Java are registered emblems of Oracle and/or its associates.
Swrve, an shrewd client appointment business, currently announced it's evening the taking Part in container for mobile entrepreneurs through its integration with Oracle Eloqua, Part of the Oracle advertising Cloud. Swrve, a Silver degree member of the Oracle PartnerNetwork (OPN), reimagines how marketers understand and talk with their valued clientele across the huge latitude of mobile functions. the combination makes marketing across mobile channels as effortless and available as marketing on e-mail and web structures.
via its collaboration with Oracle advertising Cloud, Swrve works closely with Oracle Eloqua management and account groups to champion customers build sound advertising recommendations. To strengthen purchasers’ cell advertising and marketing processes, the Swrve platform gives capabilities, including the potential to trigger push notifications, in-app messages, and conversations at once from client journeys created with Oracle Eloqua. These capabilities deliver precise-time, personalised cell experiences for mobile app users.
“The guidelines of cell advertising appointment hold modified. advertising is transferring from broadcast-based mostly monolithic experiences to deeply contextual and censorious experiences served to people,” observed Tara Ryan, CMO, Swrve. “Swrve, at the side of Oracle Eloqua, now spot cellular advertising campaigns on equal footing with e-mail and net initiatives, thanks to a partnership that gives Swrve’s spirited platform to joint customers. unlike stand-alone analytics tools, Swrve methods actual-time behavioral information from dissimilar sources, builds audiences, and triggers messaging in line with consumer behavior, guaranteeing that agencies attain more mobile shoppers with crucial messaging.”
Swrve’s advertising automation expertise is withhold in in the apps of hundreds of main manufacturers throughout industries together with, video games, banking, sports, leisure, trip and hospitality, retail, and media. Oracle Eloqua purchasers can leverage Swrve to enlarge common cellular capabilities in Oracle Eloqua to power app retention, engagement, and monetization.
Movember foundation, the handiest charity tackling guys’s fitness on a worldwide scale, 12 months round, has leveraged the Swrve integration on Oracle Eloqua to assist enlarge engagement, acquisition, and the entire dollars raised through Movember individuals.
Swrve additionally helps users of Oracle Responsys—a platform that orchestrates purchaser experiences and messaging—bolster their cell initiatives.
New content material creation, earnings tools and auditing capabilities inspirit marketers enhance effectivity and creativity
REDWOOD SHORES, Calif., Sept. 25, 2018 /PRNewswire/ -- To aid marketers quicken up lead technology and boost conversion costs, Oracle nowadays announced a sequence of updates to Oracle Eloqua. The latest innovations inside Oracle Eloqua aid entrepreneurs talk with their potentialities and purchasers as efficaciously and easily as practicable by route of introducing unique content material advent, earnings outfit and auditing capabilities.
Oracle emblem (PRNewsfoto/Oracle)
"so as to power revenue and give a boost to company and consumer loyalty, B2B marketers increasingly ought to bring irresistible, constant and linked experiences to shoppers anywhere they are and youngsters they choose to hold interaction," spoke of Pierre Custeau, VP, product administration, Oracle Eloqua. "To aid their valued clientele meet these expanding expectations, we're concentrated on supplying innovations within Eloqua that carry efficiency and creativity to the manner entrepreneurs work. With the addition of efficient unique content material introduction, income outfit and auditing capabilities, we're continuing to set the trade common for marketing automation."
a Part of Oracle advertising Cloud, Eloqua is a B2B advertising automation platform that helps marketing teams cultivate prospects through email marketing and pass-channel advertising.
the unique enhancements to Oracle Eloqua allow purchasers to:
immediately and effectively create compelling and creative landing pages: a unique Eloqua touchdown page Editor allows for entrepreneurs to construct out-of-the box landing pages with out touching code and offers an greater guided adventure with greater interactive facets to further enlarge effectivity and spark creativity. With the unique touchdown page editor, entrepreneurs can natively build responsive touchdown pages that includes photo carousels with rotating photographs and add video backgrounds to create greater attractive content without desiring technical expertise or outside company guide.
Streamline and optimize the revenue procedure: unique Eloqua earnings tools for Microsoft Outlook permit revenue teams to entry wealthy purchaser insights, famous content material and music emails sent to potentialities with no requisite to depart away their electronic mail platform of choice. the unique integration with Microsoft Outlook additionally provides a seamless and constant suffer for income teams that travail across more than a few systems and contraptions by route of enabling clients to readily entry Eloqua interact and Eloqua Profiler.
boost safety, monitoring and auditing: a unique comprehensive logging and auditing system for entire famous money owed and objects, extra enhances the security and tracking capabilities inside Eloqua. the brand unique auditing capabilities accomplish inevitable any sensitive records inside Eloqua is blanketed towards unauthorized utilization or retrieval and enable clients to gleam insights about login background, targeted audit insights and enhanced audit reporting that comprises the means to export audit logs for as much as 25 months in CSV and XLS format.
Oracle advertising Cloud is a component of Oracle consumer adventure (CX) Cloud Suite, an built-in suite of applications that empower agencies to purchase a smarter routine to client suffer management and trade transformation initiatives. by route of offering a trusted enterprise platform that connects records, experiences and effects, Oracle CX Cloud Suite helps purchasers carve back IT complexity, convey creative customer experiences, and achieve predictable and tangible enterprise effects.
For additional info about Oracle advertising and marketing Cloud, comply with @OracleMktgCloud on Twitter, LinkedIn and facebook or discuss with the up to date marketing weblog.
About OracleThe Oracle Cloud offers complete SaaS software suites for ERP, HCM and CX, plus surest-in-class database Platform as a provider (PaaS) and Infrastructure as a carrier (IaaS) from information facilities during the Americas, Europe and Asia. For greater tips about Oracle (ORCL), please discuss with us at www.oracle.com.
TrademarksOracle and Java are registered emblems of Oracle and/or its associates. other names may exist emblems of their respective house owners.
View common content to download multimedia:http://www.prnewswire.com/information-releases/oracle-eloqua-improvements-accelerate-lead-technology-and-increase-conversion-quotes-300718057.html
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REDWOOD SHORES, CA--(Marketwired - Sep 10, 2013) - Oracle ( NYSE : ORCL )
News Summary Today, market research and growth strategy solid Frost & Sullivan awarded Oracle Eloqua with the 2013 North American Visionary Innovation Award in Marketing Automation.
The award distinguishes Oracle Eloqua marketing cloud as best in class and recognizes the company's aptitude to innovate and capitalize on the opportunities that will arise from emerging marketing and trade trends.
Eloqua's platform provides marketers with a way to target and segment the prerogative audience, cultivate and score leads to improve lead quality, execute global marketing campaigns, and track and manage push performance, including revenue growth.
Frost & Sullivan evaluated companies based on the following criteria: aptitude to understand and leverage trends, vision integration into strategy excellence, efficacy of innovation process, and degree of repercussion on trade and society.
Frost & Sullivan's global research team monitors more than 250,000 companies across 300 industries to determine how best-in-class companies manage growth, innovation and leadership.
With Oracle Eloqua's Marketing Cloud, Modern Marketers Can:
Target and segment the prerogative audience.
Nurture and score leads to improve lead generation.
Access revenue and a reporting engine to analyze and quantify real-time results of marketing and sales efforts.
Automate and analyze marketing and sales efforts.
Run global marketing programs, including email campaigns.
Track and manage revenue performance.
"The growth of online content, gregarious and mobile has had a profound result on digital marketing and the buyer's journey," said Andrea Ward, VP of Marketing, Oracle. "Oracle Eloqua Marketing Cloud tracks digital 'body language,' which gives modern marketers comprehensive buyer profiles and allows them to create, execute, and track global marketing campaigns that drive revenue, sales and marketing alignment."
"The Frost & Sullivan Visionary Innovation Award recognizes companies that hold identified emerging trends in the market and develop industry-transforming technologies in response," said David Frigstad, Chairman, Frost & Sullivan. "Oracle Eloqua offers state-of-the-art marketing automation software coupled with revenue performance management solutions. This combination assists marketing teams and personnel, and enables the modern marketer to gain higher ROI from marketing initiatives. Considering such attributes and achievements, we are supercilious to homage Oracle Eloqua with this award."
About Oracle Oracle engineers hardware and software to travail together in the cloud and in your data center. For more information about Oracle ( NYSE : ORCL ), visit www.oracle.com.
Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may exist trademarks of their respective owners.
About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of suffer in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.
VIENNA, Va.--(BUSINESS WIRE)--Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per participate or approximately $871 million, net of Eloqua’s cash. Eloqua’s modern marketing cloud delivers best-in-class capabilities to ensure every component of marketing works harder and more efficiently to drive revenue.
The combination of Oracle and Eloqua is expected to create a comprehensive Customer suffer Cloud offering to inspirit companies transform the route they market, sell, champion and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified suffer across channels, create brand loyalty through gregarious and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.
The Board of Directors of Eloqua has unanimously approved the transaction. The transaction is expected to immediate in the first half of 2013, subject to Eloqua stockholder approval, inevitable regulatory approvals and other customary closing conditions.
“Modern marketing practices are driving revenue growth and is a censorious locality of investment for companies today,” said Thomas Kurian, Executive Vice President, Oracle Development. “Eloqua’s leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an famous addition to the Oracle Customer suffer offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle gregarious Cloud.”
“Exceptional customer suffer starts with knowing your customer’s preferences and delivering a highly personalized buying experience,” said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, they await to accelerate the pace of the modern marketing revolution and inspirit their customers transform the route they market, sell, champion and serve their customers.”
Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to inspirit marketing drive revenue. More than 100,000 global users from companies both great and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia. For more information, visit www.eloqua.com, subscribe to the It’s entire About Revenue blog, call 866-327-8764, or email email@example.com.
Cautionary Statement Regarding Forward-Looking Statements
This document contains inevitable forward-looking statements about Oracle and Eloqua, including statements that involve risks and uncertainties concerning Oracle's proposed acquisition of Eloqua, anticipated customer benefits and universal trade outlook. When used in this document, the words "anticipates", “can", “will”, "look forward to", "expected" and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may exist influenced by a variety of factors, many of which are beyond the control of Oracle or Eloqua, that could occasions actual outcomes and results to exist materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not immediate or that the closing may exist delayed, the anticipated synergies of the combined companies may not exist achieved after closing, the combined operations may not exist successfully integrated in a timely manner, if at all, universal economic conditions in regions in which either company does business, and the possibility that Oracle or Eloqua may exist adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can exist given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them enact so, what repercussion they will hold on the results of operations or financial condition of Oracle or Eloqua.
In addition, please refer to the documents that Oracle and Eloqua, respectively, file with the U.S. Securities and Exchange Commission (the “SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address other famous factors that could occasions Oracle's and Eloqua's respective operational and other results to vary materially from those contained in the forward-looking statements set forth in this document. You are cautioned to not spot undue reliance on forward-looking statements, which talk only as of the date of this document. Neither Oracle nor Eloqua is under any duty to update any of the information in this document.
Oracle is currently reviewing the existing Eloqua product roadmap and will exist providing guidance to customers in accordance with Oracle's measure product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Eloqua's product roadmap are at the sole discretion of Oracle. entire product roadmap information, whether communicated by Eloqua or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not exist relied upon in making purchasing decision. It is intended for information purposes only, and may not exist incorporated into any contract.
Additional Information about the Merger and Where to Find It
In connection with the proposed merger, Eloqua will file a proxy statement with the SEC. Additionally, Eloqua and Oracle will file other relevant materials in connection with the proposed acquisition of Eloqua by Oracle pursuant to the terms of an Agreement and arrangement of Merger by and among, Oracle, OC Acquisition LLC, a wholly owned subsidiary of Oracle, Esperanza Acquisition Corporation, a wholly-owned subsidiary of OC Acquisition LLC, and Eloqua. The materials to exist filed by Eloqua with the SEC may exist obtained free of suffuse at the SEC's web site at www.sec.gov. Investors and security holders of Eloqua are urged to read the proxy statement and the other relevant materials when they become available before making any voting or investment determination with respect to the proposed merger because they will hold famous information about the merger and the parties to the merger. Oracle, Eloqua and their respective directors, executive officers and other members of its management and employees, under SEC rules, may exist deemed to exist participants in the solicitation of proxies of Eloqua stockholders in connection with the proposed merger. Investors and security holders may obtain more circumstantial information regarding the names, affiliations and interests of inevitable of Oracle's executive officers and directors in the solicitation by reading the proxy statement and other relevant materials filed with the SEC when they become available. Information concerning the interests of Eloqua's participants in the solicitation, which may, in some cases, exist different than those of Eloqua's stockholders generally, is set forth in the materials filed by Eloqua with the SEC, including in Eloqua’s Registration Statement on shape S-1, and will exist set forth in the proxy statement relating to the merger when it becomes available.
On the heels of Oracle‘s $871 million acquisition of Eloqua in December 2012, today the CRM giant is sailing into another acquisition in the cloud-based marketing space. It has bought Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a trade with a number of great clients including CVENT, Gymboree and Trane. The acquisition puts Oracle into closer competition against Salesforce, with a shrimp twist: Compendium was co-founded by Chris Baggott, the identical entrepreneur that co-founded ExactTarget, bought by Salesforce earlier this year for $2.5 billion.
The financial terms of the deal are not being disclosed by Oracle but they are still trying to find out.
Prior to this, Compendium had raised some $2.8 million in equity funding and $1 million in debt.
Oracle says Compendium will sit alongside Eloqua. Specifically, Compendium is a platform for businesses to dole their marketing across the web, including gregarious media platforms, blogs and more. Much infatuation previous acquisitions infatuation Vitrue, this is about Oracle getting deeper into services that are still loosely in the arena of CRM, but are more about helping enterprises better target platforms that potential customers are more likely to use, to complement what they may or may not already exist doing with advertising. One estimate pegs this as a $4 billion break annually in the U.S. alone.
“As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle,” said Thomas Kurian, Executive Vice President, Oracle Development, in a statement. “By adding Compendium’s content marketing platform to Oracle Eloqua Marketing Cloud, customers will exist able to capture more prospects, improve the customer suffer and drive top line revenue.”
In Compendium’s case, this includes what looks infatuation a WordPress-style blogging platform for both businesses and potentially even their customers to create and post information; as well as the benign of dashboard that you typically contemplate in other gregarious media marketing platforms, letting the trade formulate and schedule content, for case for platforms infatuation Twitter.
More strategically, Oracle’s acquisition of Compendium will inspirit it compete better against the likes of Salesforce, which has too been acquiring and poignant aggressively into this space. The bigger picture is that Oracle wants to hold as complete an offering as practicable in its vision to exist a one-stop shop for entire cloud-based customer-relationship and sales services. This is the pic from the company’s presentation on the deal:
Salesforce’s ExactTarget acquisition for $2.5 billion earlier this year now forms the basis of the company’s marketing cloud services.
And here’s a amusing detail, on top of the fact that both ExacTarget and Compendium participate the identical co-founder. Until just a yoke of minutes ago, ExactTarget was too listed here as a Compendium customer — now it’s gone.
Presumably before Oracle came along, and in Compendium’s early days, given the common founder, there would hold been an effortless connection between the two, and maybe ExactTarget was an early customer of Compendium’s. (A commenter below notes that the two are too office park neighbors.) But even with Salesforce and Oracle these days playing nice, perhaps cooperation has its limits.
Update: Oracle tells me that “ExactTarget wasn’t removed from the page you linked to (they were not on that page). That Clients page features three customer stories. They’re still featured on the homepage at Compendium.com infatuation they were yesterday. The only web tweak made has been the announcement bar at the top.”
Oracle, in a presentation to shareholders, says the acquisition has already closed.