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1Z0-412 exam Dumps Source : Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio

Test Code : 1Z0-412
Test appellation : Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio
Vendor appellation : Oracle
: 75 true Questions

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Oracle Oracle Eloqua and Oracle

Oracle Eloqua innovations accelerate Lead technology and enhance Conversion quotes | killexams.com true Questions and Pass4sure dumps

New content creation, earnings rig and auditing capabilities assist marketers enhance efficiency and creativity

REDWOOD SHORES, Calif., Sept. 25, 2018 /PRNewswire/ -- To aid marketers accelerate lead technology and enhance conversion rates, Oracle these days introduced a string of updates to Oracle Eloqua. The newest innovations within Oracle Eloqua uphold marketers discourse with their prospects and shoppers as efficaciously and simply as feasible by introducing original content creation, earnings tools and auditing capabilities. 

Oracle brand (PRNewsfoto/Oracle)

extra

"with a purpose to drive earnings and give a boost to company and client loyalty, B2B marketers more and more should bring irresistible, constant and related experiences to clients at any position they are and besides the fact that children they elect to engage," pointed out Pierre Custeau, VP, product management, Oracle Eloqua. "To aid their customers meet these expanding expectations, they are concentrated on providing innovations within Eloqua that convey effectivity and creativity to the manner marketers work. With the addition of powerful original content material creation, earnings tools and auditing capabilities, they are continuing to set the industry tolerable for marketing automation."

part of Oracle marketing Cloud, Eloqua is a B2B advertising and marketing automation platform that helps advertising and marketing groups nurture potentialities via e mail marketing and move-channel advertising. 

the brand original enhancements to Oracle Eloqua allow clients to:

  • immediately and successfully create compelling and artistic touchdown pages: a original Eloqua landing page Editor enables marketers to construct out-of-the box landing pages with out touching code and offers an greater guided adventure with extra interactive aspects to additional extend efficiency and spark creativity. With the original landing page editor, marketers can natively build responsive landing pages featuring photograph carousels with rotating photos and add video backgrounds to create greater enticing content with out desiring technical edge or outside agency assist.
  • Streamline and optimize the sales process: original Eloqua income rig for Microsoft Outlook enable revenue groups to entry wealthy buyer insights, pertinent content material and music emails sent to prospects without needing to fade away their email platform of option. the original integration with Microsoft Outlook additionally offers a seamless and consistent journey for income groups that labor throughout a number platforms and contraptions by enabling users to effortlessly access Eloqua interact and Eloqua Profiler.
  • boost safety, monitoring and auditing: a brand original finished logging and auditing process for shameful main bills and objects, additional enhances the protection and tracking capabilities inside Eloqua. the original auditing capabilities subsist confident any dainty facts within Eloqua is included against unauthorized utilization or retrieval and enable clients to obtain insights about login background, several audit insights and more advantageous audit reporting that contains the skill to export audit logs for up to 25 months in CSV and XLS format.
  • Oracle advertising Cloud is a fraction of Oracle client journey (CX) Cloud Suite, an integrated suite of functions that empower organizations to elect a better approach to customer adventure management and business transformation initiatives. via proposing a trusted enterprise platform that connects information, experiences and outcomes, Oracle CX Cloud Suite helps valued clientele reduce IT complexity, carry resourceful consumer experiences, and obtain predictable and tangible enterprise effects.

    For more information about Oracle advertising Cloud, follow @OracleMktgCloud on Twitter, LinkedIn and fb or talk over with the up to date advertising blog.

    About OracleThe Oracle Cloud presents comprehensive SaaS utility suites for ERP, HCM and CX, plus superior-in-type database Platform as a provider (PaaS) and Infrastructure as a service (IaaS) from facts facilities shameful over the Americas, Europe and Asia. For more assistance about Oracle (ORCL), gratify contend with us at www.oracle.com.

    TrademarksOracle and Java are registered emblems of Oracle and/or its associates. different names can subsist emblems of their respective homeowners. 

     

    View customary content material to download multimedia:http://www.prnewswire.com/information-releases/oracle-eloqua-innovations-accelerate-lead-technology-and-increase-conversion-fees-300718057.html


    Avention App Will connect Oracle Eloqua and OneSource Platform for Oracle advertising AppCloud | killexams.com true Questions and Pass4sure dumps

    mobile businessAvention, the creator of OneSource solutions and a Gold degree member of Oracle PartnerNetwork (OPN), is launching a original OneSource connector software.

    Now available on the Oracle Cloud marketplace, the original OneSource connector for Oracle Eloqua fuels Oracle advertising Cloud functions with profound company-to-business (B2B) account insights and predictive warning signs from the Avention’s OneSource platform.

    “The Oracle advertising AppCloud is among the trade’s most finished marketing expertise ecosystems, providing Oracle consumers a huge set of advertising apps and data features to prolong and optimize their expertise investments,” based on a tidings release shared with MMW. “The connector supports marketing and income alignment, which could eventually uphold Avention’s shoppers obtain more advantageous ABM success.”

    How does it work?

    The connector helps record imports from the OneSource platform into Oracle Eloqua, enhancing a marketer’s faculty to feed revenue pipelines with enhanced certified leads via more suitable crusade focused on.

    “additionally, the OneSource connector for Oracle Eloqua helps account-based advertising classes by means of aligning revenue and advertising across the identical present and actionable account and execute contact with records,” the unlock reads.

    An further capitalize is that the OneSource connector for Oracle Eloqua optionally offers internet kindly enrichment to quicken web shape submissions with latest information from Avention’s global content live Database, enhancing end-person experiences and offering marketers more desirable lead insight for richer scoring.

    “Our customers are discovering that advertising and sales groups deserve to align their records greater than ever to obtain account-based mostly marketing success,” explains Steve Pogorzelski, the CEO of Avention. “The Oracle advertising Cloud connector will present their mutual purchasers the power of the mixed functions to uphold develop their companies and obtain ROI from their ABM campaigns.”


    Oracle Linux | killexams.com true Questions and Pass4sure dumps

    United airways Improves company Continuity

    Oracle Linux and Ksplice has enabled us to dispose of vulnerabilities, invoke protection compliance and roll out patches with zero downtime.

    —Marshal Weymouth, Senior manager of Platform Engineering, United airlines




    Killexams.com 1Z0-412 Dumps and true Questions

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    1Z0-412 exam Dumps Source : Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio

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    Test appellation : Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio
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    : 75 true Questions

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    Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementatio

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    Oracle Eloqua Receives Frost & Sullivan's 2013 North American Visionary Innovation Award in Marketing Automation | killexams.com true questions and Pass4sure dumps

    REDWOOD SHORES, CA--(Marketwired - Sep 10, 2013) - Oracle ( NYSE : ORCL )

    News Summary Today, market research and growth strategy firm Frost & Sullivan awarded Oracle Eloqua with the 2013 North American Visionary Innovation Award in Marketing Automation.

    News Facts

  • The award distinguishes Oracle Eloqua marketing cloud as best in class and recognizes the company's faculty to innovate and capitalize on the opportunities that will arise from emerging marketing and business trends.
  • Eloqua's platform provides marketers with a way to target and segment the prerogative audience, nurture and score leads to improve lead quality, execute global marketing campaigns, and track and manage campaign performance, including revenue growth.
  • Frost & Sullivan evaluated companies based on the following criteria: faculty to understand and leverage trends, vision integration into strategy excellence, efficacy of innovation process, and degree of repercussion on business and society.
  • Frost & Sullivan's global research team monitors more than 250,000 companies across 300 industries to determine how best-in-class companies manage growth, innovation and leadership.
  • With Oracle Eloqua's Marketing Cloud, Modern Marketers Can:

  • Target and segment the prerogative audience.
  • Nurture and score leads to better lead generation.
  • Access revenue and a reporting engine to analyze and quantify real-time results of marketing and sales efforts.
  • Automate and analyze marketing and sales efforts.
  • Run global marketing programs, including email campaigns.
  • Track and manage revenue performance.
  • Supporting Quotes

  • "The growth of online content, convivial and mobile has had a profound result on digital marketing and the buyer's journey," said Andrea Ward, VP of Marketing, Oracle. "Oracle Eloqua Marketing Cloud tracks digital 'body language,' which gives modern marketers comprehensive buyer profiles and allows them to create, execute, and track global marketing campaigns that drive revenue, sales and marketing alignment."
  • "The Frost & Sullivan Visionary Innovation Award recognizes companies that own identified emerging trends in the market and develop industry-transforming technologies in response," said David Frigstad, Chairman, Frost & Sullivan. "Oracle Eloqua offers state-of-the-art marketing automation software coupled with revenue performance management solutions. This combination assists marketing teams and personnel, and enables the modern marketer to gain higher ROI from marketing initiatives. Considering such attributes and achievements, we are disdainful to deference Oracle Eloqua with this award."
  • Supporting Resources

    About Oracle Oracle engineers hardware and software to labor together in the cloud and in your data center. For more information about Oracle ( NYSE : ORCL ), visit www.oracle.com.

    Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may subsist trademarks of their respective owners.

    About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of savor in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.


    Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce | killexams.com true questions and Pass4sure dumps

    On the heels of Oracle‘s $871 million acquisition of Eloqua in December 2012, today the CRM giant is sailing into another acquisition in the cloud-based marketing space. It has bought Compendium, a six-year-old startup that, out of Indianapolis and largely bootstrapped, has managed to build up a business with a number of large clients including CVENT, Gymboree and Trane. The acquisition puts Oracle into closer competition against Salesforce, with a tiny twist: Compendium was co-founded by Chris Baggott, the selfsame entrepreneur that co-founded ExactTarget, bought by Salesforce earlier this year for $2.5 billion.

    The fiscal terms of the deal are not being disclosed by Oracle but they are still trying to find out.

    Prior to this, Compendium had raised some $2.8 million in equity funding and $1 million in debt.

    Oracle says Compendium will sit alongside Eloqua. Specifically, Compendium is a platform for businesses to distribute their marketing across the web, including convivial media platforms, blogs and more. Much relish previous acquisitions relish Vitrue, this is about Oracle getting deeper into services that are still loosely in the arena of CRM, but are more about helping enterprises better target platforms that potential customers are more likely to use, to complement what they may or may not already subsist doing with advertising. One evaluate pegs this as a $4 billion occasion annually in the U.S. alone.

    “As customers increasingly access information through online and mobile channels, the buying process is shifting from sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver pertinent and engaging content across multiple channels and throughout the customer lifecycle,” said Thomas Kurian, Executive Vice President, Oracle Development, in a statement. “By adding Compendium’s content marketing platform to Oracle Eloqua Marketing Cloud, customers will subsist able to capture more prospects, better the customer savor and drive top line revenue.”

    In Compendium’s case, this includes what looks relish a WordPress-style blogging platform for both businesses and potentially even their customers to create and post information; as well as the kindly of dashboard that you typically notice in other convivial media marketing platforms, letting the business formulate and schedule content, for sample for platforms relish Twitter.

    More strategically, Oracle’s acquisition of Compendium will assist it compete better against the likes of Salesforce, which has furthermore been acquiring and touching aggressively into this space. The bigger picture is that Oracle wants to own as complete an offering as practicable in its vision to subsist a one-stop shop for shameful cloud-based customer-relationship and sales services. This is the pic from the company’s presentation on the deal:

    oracle cloud

    Salesforce’s ExactTarget acquisition for $2.5 billion earlier this year now forms the basis of the company’s marketing cloud services.

    And here’s a humorous detail, on top of the fact that both ExacTarget and Compendium share the selfsame co-founder. Until just a yoke of minutes ago, ExactTarget was furthermore listed here as a Compendium customer — now it’s gone.

    Presumably before Oracle came along, and in Compendium’s early days, given the common founder, there would own been an smooth connection between the two, and maybe ExactTarget was an early customer of Compendium’s. (A commenter below  notes that the two are furthermore office park neighbors.) But even with Salesforce and Oracle these days playing nice, perhaps cooperation has its limits.

    Update: Oracle tells me that “ExactTarget wasn’t removed from the page you linked to (they were not on that page). That Clients page features three customer stories. They’re still featured on the homepage at Compendium.com relish they were yesterday. The only web tweak made has been the announcement bar at the top.”

    Oracle, in a presentation to shareholders, says the acquisition has already closed.


    Oracle Combines Marketing Apps, Data Services | killexams.com true questions and Pass4sure dumps

    This memoir was updated April 27 to add information about Oracle’s BlueKai and Datalogix acquisitions.

    Over the past four years, Oracle has spent at least $3 billion buying marketing software and customer data. Now, it’s looking for the payoff.

    On Wednesday during an annual customer conference, the software giant unleashed an array of updates for the Oracle Marketing Cloud. They were shameful centered on one common theme—using Oracle’s data and business intelligence services to personalize messages.

    Now Oracle’s various marketing applications labor together more seamlessly. For example, if you want to execute confident the information shown on a website matches an upcoming email and mobile messaging campaign, Oracle’s Responsys email application (used to manage more than 110 billion emails) and Mayxmiser audience testing system now labor together to orchestrate that task.

    There’s furthermore a original service for companies that sell to other businesses rather than consumers—one that could assist marketers create industry-specific messages that furthermore reflect a person’s professional role.

    “We are the only vendor that has the breadth and scale to assist execute these connections,” said John Stetic, group vice president of product marketing for Oracle Marketing Cloud. “Others can elect the customer savor to a certain point, and then they own to hand it off.” (Stetic joined Oracle when the company paid $871 million for Eloqua in early 2013.)

    Get Data Sheet, Fortune’s daily technology newsletter.

    Oracle currently claims approximately 2,300 customers for the Oracle Marketing Cloud, including manufacturers relish Clorox, Dell, and Dow Chemical, and huge services companies such as Verizon. Its most formidable rivals embrace Adobe, IBM, and Salesforce, although scrappy upstart Marketo is furthermore gaining traction within large companies.

    Oracle senior vice president Kevin Akeroyd told Fortune eventual tumble that a key point of differentiation for the software giant’s marketing software strategy will subsist in exploiting data to assist marketers execute their outreach “hyper-relevant and hyper-contextual.” He added: “We exigency to Get to individualized dialogs and experiences.”

    While every credible marketing software company worth is developing technology that pulls information from consumer profile data services, Oracle has spent considerable to buy its own. In February 2014, it paid an estimated $350 million to $400 for BlueKai. Approximately 10 months later it snapped up DataLogix, which tracks more than $2 trillion in consumer spending for 650 companies including automotive giant Ford and consumer goods company Kraft.

    Rishi Dave, chief marketing officer for longtime Oracle customer Dun & Bradstreet, said managing customer data remains one of his team’s biggest challenges. One considerable edge of using services such as Oracle Marketing Cloud is that it allows marketers to try original approaches quickly, and then discard them if they’re not working. “What this has allowed us to attain is really scale up how they deal with their pipeline of leads,” Dave told Fortune earlier this year.



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