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Test Number : 00M-663
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: 40 Dumps Questions

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IBM Digital Marketing Optimization Sales Mastery v1 certification

the 10 legal guidelines of content advertising and marketing Mastery | 00M-663 Dumps and actual test Questions with VCE drill Test

content marketing is barely two words.

however has developed to gyrate into a posh intersection and eco-system of paintings and science.

for a lot of of us it's a confusing mess of different opinions and disciplines combating for their consideration.

We necessity to distill the muddle and noise of brilliant new ideas and distractions into the primary aspects you should foster and enhance for content material advertising mastery.

These are the mindsets, habits and talent-units you'll deserve to strengthen to succeed as a content marketer in an age of machines.

and you deserve to hug the geeks, construct the robots and cultivate the creatives.

listed here are my 10 laws for content marketing mastery.

#1. live paranoid

Andy Grove in his e-book “most effectual the Paranoid live to declare the tale” fosters the view of apt paranoia in a world that maintains changing.

The cyber web was only a universe of websites. nowadays the smartphones rule the realm.

it's a web of apps and systems.

We order an Uber with an app.

We win their food delivered the utilize of their smartphone

but the fact is that the digital world will retain changing.

so that you can never chill out and settle.

we can not rely on one platform.

facebook doesn’t suffuse about you.

Neither does LinkedIn.

Or Snapchat.

The combat of the algorithms

Algorithm changes affect every tiny thing.

Search, fb intelligence feeds, the Twitter movement and even e-mail contain been disturbed.

The Gmail tabs of primary, convivial and promotions modified the e-mail marketing video game.

Even LinkedIn is not immune.

long shape articles got priority but now it is the 1,300 character posts that are given prominence.

The handiest course is one of vigilance and monitoring the channels and outcomes and adapting your strategies.

that you may’t beat them so you must travail with the systems.

The battle of the algorithms is your ongoing problem.

Being degree paranoid is required.

#2. build your authority

It became assembly of PR professionals. The massive finish of town and the boutiques.

How accomplish you become an influencer? An authority? A view chief?

Their counsel?

Get an article in massive media, that favorite newspaper and you contain got arrived.

but in an international of litter and noise, you've got just started.

Authority is earned.

One piece of content at a time.

A tribe of loyal followers on Twitter constructed day at a time.

One email subscriber after the other.

regardless of the flaky search engine optimisation groups promising the web page one rating subsequent week or next month there is a bigger game. Search engine authority is a piece of technical web site design backed up by using persistent content creation.

Earned authority is unfold throughout numerous channels, search engines dote google, e mail lists and your tribes on convivial media.

concept management and repercussion in any self-discipline isn't a one hit quiz yourself however a event of earned authority.

#three. Measure what concerns

Jean-Claude Van Damme become the megastar of a television advertisement that at the jiffy has over 88 million views on YouTube. It turned into every bit of about a brand new breed of Volvo trucks.

it truly is loads of site visitors. It won a Cannes Award. Created a ton of manufacturer awareness.

but when this is every bit of it achieves then it is only noise.

arrogance metrics are about ego, not results. It makes the CEO think decent. The CMO believe heat and fuzzy.

but when company focus is the condition you birth and discontinue you then contain an issue.

three key metrics that matter in a digital world?

site visitors, leads, and sales.

The combinatorial optimizing between these three is the clandestine to digital world success.

Is your content just getting traffic?

#four. embrace continuous gaining scholarship of

He turned into bullied so an Awful lot in school that he become as soon as thrown down a flight of stairs, then crushed except he changed into unconscious and hospitalized.

however despite the outsider tag he had a keenness.

Born in a minute town in South Africa and to the son of a dietitian he had a adore of studying.

His brother printed that he examine up to 2 books a day on a wide array of topics. That skill he read 60 times the quantity books that most of us read in a month.

He accomplished 2 bachelor levels and became chosen to nascence a PhD at Stanford university. After two days he supply up to nascence his entrepreneurial profession.

by means of his mid 40’s he had began and built four multi-billion dollar companies. These are in four diverse fields of application, power, transportation and aerospace.

His name? Elon Musk.

school is just the birth

tuition levels are a discipline and a framework for discovering that will too live a ticket to that dream job.

The tragedy? it is the condition most individuals stop.

they contain been viewed because the ticket to corporate or tutorial nirvana. however in a world that's every bit of the time evolving and altering that isn't an alternative as you necessity to hold learning and under no circumstances stop. The other alternative is to calcify and become inappropriate. but a few of us accomplish contain a dinosaur gene or successful death wish.

You should embrace a content material marketing success dependancy that nowadays is the change between yardstick and fantastic.

continuous gaining scholarship of.

It’s not ever been less difficult

Many individuals mark in for diploma and then growth to an MBA and even a further qualification. Some not ever leave college. and that is what the regular pathway to trade and company success has always been. often it expenses huge bucks and you should pre-qualify.

however the online game is changing.

schooling is now on-line and everywhere. The formal course is not any longer your only option. today there aren't any excuses to no longer live always researching.

What’s continuous gaining scholarship of explore like?

Books are the distillation of the instructions of a long time of being through the smartest individuals on this planet. And it's every bit of packed into just a number of pages. Between the covers you'll find what has labored and the key aspects to their notion and success. but they aren't the only means for insights and lessons.

all of us contain distinctive studying modalities and preferences. Some dote listening, others settle upon looking at and a lot of of us adore analyzing. So every bit of of us necessity to opt for their researching weapon(s) of choice.

listed below are a number of.

YouTube and video

My son is dyslexic and memorizing is difficult. however when he appears up a video on the artery to play a guitar or combine music then he can study. online video lessons and “the artery to’s” contain been a godsend for those of us who perhaps don’t dote analyzing or locate it hard.

online lessons

no longer accomplish you deserve to win license to live capable of start a direction, or achieve a certain grade to qualify. that you could check in at no cost and paid classes whenever you love.


Theses are the learning media of alternative for many commuters, gymnasium junkies and travellers. necessity to study faster? Crank up the tempo and play at 2 instances common velocity and it’s double the researching in the same amount of time.


on-line publishing brings you the latest intelligence and counsel devoid of expecting editors and the print replica to live dispensed to your bookstall or save. So…….subscribe, read, curate, create and share.

Curation apps

we're remodeling from an internet world it's transitioning from an online of websites to a web of apps. Some of these encompass Flipboard and Anders red. technology and education contain intersected.

electronic mail

now and again they necessity an suggestions drip fed to their gadgets to facilitate education. might live they necessity a bit suggestion reminder. Subscriptions to tutorial weblog posts and web sites can support.


placing with the neatest individuals in your trade for a pair of days can accelerate learning and transformation. These can cost however can tip you from ideas into action.

some of us are using every bit of of those.

here is the condition the magic happens

Absorbing the insights, classes and the researching is one issue however making suffer and constitution is an additional. You necessity to hold the fogginess of counsel and complexity and supply it structure and readability.

This potential absorbing the avalanche of assistance.

So…..writing it down and sharing it with the world is the next step. effectual supercharged discovering (and success) comes from creating and acting.

Elon Musk determined that a PhD changed into a luxurious that was stopping him doing and enforcing what he had realized.

a school degree is only a ticket for entry.

you then start researching as you “do”.

content advertising mastery wants you to continue to learn.

#5. utilize AI to live more human

The robots are taking their jobs.

they're…..but is that an outstanding aspect or a nasty element?

The concern that surrounds the upward propel of “AI” is just dote the rioting Luddites that went and smashed machines every bit of over the upward propel of the industrial age.

Machines are meant to live their servants and not their masters.

Extensions of who they are.

synthetic intelligence offers the identical promise.

How can “AI” manufacture their advertising extra human?

the utilize of AI in advertising and marketing can too live applied to but no longer limited to here:

  • enhance consumer pride
  • raise engagement
  • construct judicious and customized experiences
  • synthetic Intelligence could manufacture your messages extra human and personalized. benefit human insights that are misplaced in 1,000,000 facts elements of noise and bits and bytes.

    but there is an issue.

    The noise and information challenge

    it is estimated that in just the final five years we've created as an Awful lot data as the complete historical past of mankind. the scale of the facts, its administration and complexity requires an enhancement to their human boundaries.

    We deserve to utilize the energy of AI to benefit insights and create modelling that allows for us to manufacture enhanced choices.

    moreover, purchasers are nascence to predict it as piece of provider. facebook, Google, Apple and Amazon every bit of contain AI powered assistants that are evolving directly. buyers will more and more utilize digital very own assistants to contain interaction with buyer features in the connected domestic.

    A case analyze

    in a solitary illustration, the us fiscal institution (the 5th largest bank in the u . s .) used “AI” to operate lead scoring of 4.5 million leads, that contain been analysed in barely two hours.

    The insights from making utilize of synthetic intelligence too published that a mortgage proprietor is more more likely to boost belongings below management in the event that they had a credit card. Human intelligence by itself wouldn't contain considered and even contain found this link.

    This perception offered a 230% raise in lead conversion with the economic advisers at US bank.

    AI is here and it could manufacture us extra human.

    This suffer is just starting.

    #6. Create content of finish result

    The fight for consideration is rarely-ending. And growing content now and again looks a fruitless circular of activities dote a mouse on a wheel.

    So every bit of of us want content material that cuts through.

    here's why viral content material is often viewed as the holy grail of advertisers. growing Snapchat and Instagram enjoyable images are effortless to do. a short live fb video is a content snack. A tweet to you followers maintains individuals tempted and builds company attention.

    but there's a sort of content material that continues giving is probably considered as a bit boring.

    And it concerns.

    Its content of outcome.

    As time terrible entrepreneurs, capabilities experts, entrepreneurs and executives taking the time to create content material of finish result is not whatever thing that should live neglected.

    Work and content that makes a difference

    In his publication “Deep Work: guidelines for focused Success in a Distracted World”, Cal Newport dives into the change between deep travail and shallow work. Any of us that are trapped within the on no account-ending cycles of responding to emails and attending conferences understand the feeling.

    at the finish of the day you are asking “that” query.

    “What contain I performed or created these days it is of any consequence.”

    however there is a solution to that nagging query. It doesn’t count if you are a scholarship employee within the company computer, an entrepreneur or a creative.

    An approach

    according to Cal Newport there are a number of options to doing “Deep Work”. It is not one dimension fits all. It depends upon the artery you dote working and vital and additionally depends upon your selected being circumstance.

    Monastic method: chopping your self off from the world to focal point and remove distraction.

    Bi-Modal strategy: here is where you may additionally travail and operate the every day travail in a solitary region and accomplish your deep travail at another. you then dive in and out of every space.

    Journalist approach: here is an approach the condition you trap the desultory to achieve “Deep Work” at random as time and your schedule allows.

    Rhythmic strategy: This the condition you set1 apart a determined time of day to create and hide it out each day and consign to that ritual.

    These don't look to live the best the artery to create “Deep Work” but they deliver some ideas for a dependancy that might change your life.

    The dependancy

    In 2009 I began my on-line publishing portal and my approach became more dote a journalist. I often created late at evening but additionally on weekends. however as the journey endured the ritual modified to a rhythmic addiction.

    I rose early at four.30am for 5 days a week and grew to become off every bit of email, convivial networks and different distractions. The ritual blanketed making a espresso, a mug of lemon and ginger tea and sitting down and strapping myself in.

    I researched, wrote and posted. The final step was pushing that content out to the ready world.

    for those who accomplish that at some point at a time for four years then things nascence to happen. a fervor mission became a major business. performed piece time before most individuals were conscious.

    That utilize became an investment in me. however once I every bit of started I didn’t recollect its a ways reaching penalties.

    The energy of validation

    In 1998 a journalist David Isay determined to capture the stories of ordinary people. He visited the flop houses of new york and sat down with men that had been dwelling and surviving for a long time in dash down constructions.

    After publishing their interviews he went again and showed them their one page stories in print. One man on seeing his cognomen in black and white, seized the booklet out of David’s hand and ran down the corridor and shouted “I exist…..I exist……I exist!”

    These guys needed to wait for somebody else to learn them……to participate their Story with the realm. The visibility had too supplied a validation. it's some thing they as people crave.

    To live stated is an impressive component.

    choose to live found

    however on nowadays’s convivial and cell web they don’t necessity to wait for discovery or for permission.

    we are able to create, publish and exhibit their own being devoid of waiting for license or to live “found”

    we will choose to birth whatever of final result. they will settle to create. should you start sharing that with the planet, the magic of that distillation of your recommendations and genius is a condition to grow and to live validated.

    The convivial web with its systems and networks is a feedback loop in an effort to supply you the remarks you should evolve and grow.

    I pose a brand new mantra. “I create, I submit, I exist”

    Block out your time for “your” advent

    So artery your day for making bound you contain focused creative house. hide out time for “deep work”. Don’t manufacture success an accident. Design your life, participate your knowledge, event and keenness.

    all of us find a artery to live craftsmen. To live creators and producers of content material and media that belongs to you and never the organization.

    The addiction of doing the “deep work” isn't practically productiveness. It goes a qualified deal deeper than that.

    it is a spot the condition your learning goes to a new stage one day at a time. blocking off out some hours for you. in your work. but……don’t hold your advent hidden from the realm. participate it. it truly is the condition the magic occurs.

    it will fill the gap that gnaws at you each day if that opportunity to create in attention is omitted.

    Soul food

    you are going to believe a artery of achievement as a piece that begun as raw and tough becomes a piece of art it is yours. it's going to feed your soul.

    That’s your life, your travail and your introduction.

    you'll display returned in a 12 months and beauty why you didn’t nascence the dependancy previous.

    however you contain to consign to making it occur and to investing in your self. Responding to other people’s emails and attending conferences is not investing in your work.

    It is just busyness.

    one of the vital biggest challenges in lifestyles may too live the habits that entice us in mediocrity or discontinue us transforming into and pitiful forward8.

    however what does content material of consequence look like?

    weblog posts are just the start of the story. there are many different forms media that hold a seat within the content material of consequence bucket.

    Pillar content it's designed for “Search Engine Authority” (lengthy kind blog posts ), ebooks and even training movies

    an additional category of giant content that has been used effectively are the trade defining surveys.

    Two online publishers that accomplish that well are:

    if you in reality wish to set aside a stake within the ground a difficult copy trade altering e-book works well.

    For an insight on that the reserve by using Gary Keller “The One issue” will induce you of the jiffy of content of consequence.

    The digital enterprise merits

    So what are the merits?

    In a digital world content material defines you.

    And it has on no account been more convenient to publish and promote your insights, journey and skills.

  • It builds oneway links to develop your search engine authority.
  • It grows relationships, credibility and authority.
  • And in case you don’t want attention however should generate salary then you should delivery nowadays.

    Gary Keller’s publication converted his enterprise and an industry.

    #7. Play the long game

    I walked into the store and there they had been. Lining up. Handing over the coupon.

    Their expectant faces had been hopeful.

    possibly this was the second.

    Dream realized.

    Most were certain this become “the” day.

    but every bit of of them left disappointed. again to truth.

    The options for fulfillment were low. a professional having a ante man wouldn’t bother paying the fee. regardless of that they hold hoping for that pay day when their numbers came up.

    successful the lottery is “that” huge dream for a lot of.

    That short repair.

    a solution to their economic desperation. however it hardly ever is.

    The long game

    in response to invoice Gates “Most people overestimate what they can accomplish in twelve months and underestimate what they can accomplish in ten years.”7

    playing the long video game is a trait that many can’t sustain. however is the clandestine to success.four

    Having the patience to dangle in there and preserve strapping yourself in and doing the work. successful at trade and lifestyles requires patience. That overnight success is rare. continually it is decades in the making.

    constructing being transforming habits develop from affected person perseverance.

    patience is boring

    Success is a video game of patience and even if you're a digital marketer, knowledgeable or entrepreneur there are some key actions which are value investing in.

    but they hold time.

    Social media offered a seeming magical respond to their advertising complications and it once in a while can. however the free lunch is becoming a compulsory paid approach.

    The brief repair of speedy site visitors can live intoxicating but you necessity funds for that. and many minute agencies don’t contain that spare money floating around.

    but incomes site visitors, leads and income will too live completed. successful at company is not a lottery. Designing and constructing a being value residing and celebrating isn't present in a discount.2

    the key to success isn’t a short fix.

    It requires patience. There isn't any contrary direction. it's elementary and often boring.

    listed here are some abilities that you necessity to rate and persevere with to live triumphant in a digital world.

    earning authority on engines dote google

    Google doesn’t supply your organic search site visitors at no cost.

    It comes after months and years of growing first-rate content and making certain it receives found out. playing the lengthy video game in website positioning is fundamental.

    construct a following on convivial networks

    turning out to live you networks and tribes on convivial media takes time.

    It skill you should contain interaction in continuous advertising. The convivial networks don’t tolerate silence. Grinding out a huge loyal tribe is years in the making.

    develop your e mail list

    An e mail listing isn’t as attractive as SnapChat however it continues to live one of the crucial finest the artery to flip your ardour into income.

    It capacity taking the time and the tenacity to learn how to transmute traffic and a spotlight into an e mail checklist. It capacity understanding how optimise landing pages, create top rate content material dote ebooks, video clips and podcasts.

    And……. preserve going.

    strengthen your writing expertise

    discovering the artwork of writing is some thing that many people can accomplish but not many of us are organized to pay the cost. Steven King nevertheless invests in writing 1,000 phrases a day, 7 days every week.

    The investment skill analyzing books on writing, just studying (an Awful lot) and exercising at the keyboard.

    Nurturing your conversation competence

    Some individuals manufacture standing on stage explore effortless.

    but i can guarantee you that almost every bit of of them contain hired distinctive coaches, practised commonly and lengthy and spoken without suffuse except they may command a charge. It is not only bullet aspects on a PowerPoint.

    it is many pitiful elements and talents.

    The scholarship required comprehend flow, breathing, cadence and storytelling.

    incomes entrepreneurial capabilities

    building a company is for many a adventure of ecstasy, graft and ache.

    often is capacity making mistakes that don’t murder you and just undeniable putting in there. Of going to the office or sitting down and doing the various typical things that result in marvelous.

    It means paying the endurance fee.

    enjoying the long online game.

    #eight. Optimize your content material

    Publishing was quite a simple video game.

    Write a compelling headline and declare your story.

    In an internet world and uproarious internet where the battle for consideration is fierce the science of optimizing content material at every stage is now the change between success and failure.

    The artwork of writing and publishing now needs science. Tech.

    creating content material that attracts site visitors and then converts is now a suffer of optimization.

    It begins with matter matters that your viewers wish to read, headlines that receives their attention during to the landing pages that transmute that consideration into subscribers, leads and income.

    content systems dote Contently are even the utilize of “AI” such as IBM’s Watson to supply insights into the words that you simply necessity to utilize to stir emotions.

    And the statistics will declare you what's working and what isn’t.

    How vital is that this?

    If they just explore at only 1 point the magnitude turns into clear.

    currently a big brand partnered with a huge research company. An in-depth reserve was created.

    We had been requested to assist in merchandising the ebook.

    but there became a problem.

    Their landing page converted at 2%. most effectual 2 in one hundred americans were handing over their e-mail in trade for the file.

    In a different venture they partnered with a minute company to promote a webinar.

    All they had been asking turned into for individuals to register for the webinar with their e mail address.

    It transformed at 50%.

    The disagreement in consequences became 2500%.

    huge manufacturers frequently don’t measure what matters as they are often stuck in legacy advertising and marketing. They just relied on blunt coerce trauma of huge budgets and mass media to win hearts and minds.

    Small manufacturers can win in the event that they are smart about optimizing.

    #9. Scale your humanity

    Ten years in the past the convivial media convention was that you just did every tiny thing manually.

    Social media turned into this brand new international playpen and they contain been capable of contain global conversations.

    It was enjoyable and intoxicating.

    The Wild West.

    The conference and guidelines of habits again then were that you didn’t utilize gear to tweet but you did it individually.

    however there became a problem.

    It didn’t scale and too you didn’t want to expend your total day tweeting.

    we every bit of had travail to do.

    The tools for automation contain been originally very infrequent and rudimentary

    nowadays there are refined convivial media advertising and marketing automation gear to tweet, dash campaigns and promotions. and they are designed and optimized to travail in the suggestions of tweeting as Twitter has written in the policy and person contract.

    nowadays they should automate the marketing however not the conversation.

    Social media has given us the systems and the tech to contain conversations of “one to many”

    Social media presents us a human kisser to know-how however become a black gap for productivity and time.

    It offered us free platforms to contain international conversations however they contain essential to trip on.

    So….scale your content material distribution.

    # 10. Don’t overlook that you're human in an age of robots

    i was in the core of my presentation. before me become a stadium crammed with individuals I barely knew. Then whatever thing happened.

    it's what every bit of audio system dread.

    My slides disappeared from the huge panoply in the back of me.

    long gone…….

    and that they in no artery got here back.

    It become a jiffy that every bit of speakers hope will certainly not hold place.

    but it surely did.

    reports contact hearts

    “people will forget what you talked about but they will on no account neglect how you made them think“.

    In that quote (often attributed to Carl Buechner) is the certitude in regards to the paintings of storytelling.

    Touching individuals’s hearts is on the centre of engagement.

    once I begun my on-line publishing project it changed into every bit of in regards to the facts.

    tips, data and stats.

    after I commenced my speaking profession my Powerpoint’s changed into every bit of about bullet features. extra information and greater stuff.

    once I began writing emails the facts contain been the leading hero.

    but when you are looking to movement people, educate and transform you want more than that in your toolbox.

    As entrepreneurs you want experiences to live memorable.

    to steer.

    In a digital age and a uproarious world they necessity the art of storytelling greater than ever.

    inform your story

    In a world the condition the polished media roams they contain additionally entered a realm of human studies enabled by means of expertise.

    The convivial internet is the intersection of that expertise and humanity.

    It has amplified the evil and the decent.

    You necessity to opt for which side your on.

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    Highlights > Recent AdditionsShowing Page 1 of 5
    Operations & Process Management: Principles & Practice for Strategic ImpactOperations & Process Management: Principles & Practice for Strategic Impact
    By Nigel Slack, Alistair Jones
    Publisher : Pearson (Feb 2018)
    ISBN10 : 129217613X
    ISBN13 : 9781292176130
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    Our ISBN13 : 9781292176130
    Subject : Business & Economics
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    Computer Security: Principles and PracticeComputer Security: Principles and Practice
    By William Stallings, Lawrie Brown
    Publisher : Pearson (Aug 2017)
    ISBN10 : 0134794109
    ISBN13 : 9780134794105
    Our ISBN10 : 1292220619
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    Subject : Computer Science & Technology
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    Urban EconomicsUrban Economics
    By Arthur O’Sullivan
    Publisher : McGraw-Hill (Jan 2018)
    ISBN10 : 126046542X
    ISBN13 : 9781260465426
    Our ISBN10 : 1260084493
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    Subject : Business & Economics
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    Urban EconomicsUrban Economics
    By Arthur O’Sullivan
    Publisher : McGraw-Hill (Jan 2018)
    ISBN10 : 0078021782
    ISBN13 : 9780078021787
    Our ISBN10 : 1260084493
    Our ISBN13 : 9781260084498
    Subject : Business & Economics
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    Understanding BusinessUnderstanding Business
    By William G Nickels, James McHugh, Susan McHugh
    Publisher : McGraw-Hill (Feb 2018)
    ISBN10 : 126021110X
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    Publisher : McGraw-Hill (May 2018)
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    Understanding BusinessUnderstanding Business
    By William Nickels, James McHugh, Susan McHugh
    Publisher : McGraw-Hill (Jan 2018)
    ISBN10 : 1260277143
    ISBN13 : 9781260277142
    Our ISBN10 : 126009233X
    Our ISBN13 : 9781260092332
    Subject : Business & Economics
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    Understanding BusinessUnderstanding Business
    By William Nickels, James McHugh, Susan McHugh
    Publisher : McGraw-Hill (Jan 2018)
    ISBN10 : 1259929434
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    Subject : Business & Economics
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    By Peter W. Cardon
    Publisher : McGraw-Hill (Jan 2017)
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    Our ISBN10 : 1259921883
    Our ISBN13 : 9781259921889
    Subject : Business & Economics, Communication & Media
    Price : $39.00
    By Peter Cardon
    Publisher : McGraw-Hill (Feb 2017)
    ISBN10 : 1260147150
    ISBN13 : 9781260147155
    Our ISBN10 : 1259921883
    Our ISBN13 : 9781259921889
    Subject : Business & Economics, Communication & Media
    Price : $64.00
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