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00M-238 exam Dumps Source : IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1
Test Code : 00M-238
Test cognomen : IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1
Vendor cognomen : IBM
: 37 actual Questions
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IBM IBM Commerce Solutions Selling/Order
Perficient, Inc. PRFT, +0.94% (“Perficient”), a leading digital transformation consulting company serving international 2000® and different giant commercial enterprise purchasers utter the passage through North america, introduced it has been named IBM’s 2019 Watson Commerce traffic accomplice of the yr. The IBM Excellence Award, announced during IBM’s PartnerWorld at reckon 2019, recognizes Perficient’s ongoing growth and relationships with key valued clientele, and understanding management around the IBM Watson consumer tryst Commerce platform as an crucial component for digital transformation.
“Our approach to commerce is focused on crafting a adventure, connecting with customers, and providing a seamless customer undergo throughout channels and during the enterprise, imperatives in nowadays’s consumer-pushed world,” spoke of Steve Gatto, national revenue director, Commerce options, Perficient Digital. “together, with their shoppers, we’re reworking companies in a means that not most efficient drives growth however strengthens their typical manufacturer, and they continually evolve their choices to preserve consumers on the genuine of their game. We’re honored to be diagnosed by IBM, and we’re anticipating sharing their imaginative solutions privilege through IBM arbitrator 2019.”
Perficient Digital Takes Commerce solutions beyond Transactions to seriously change the client Lifecycle for a global different manufacturer
With branded manufacturers and distributors beneath drive from the melodramatic shift to on-line deciding to buy, a worldwide assorted manufacturer sought to digitally radically change its commerce enterprise. In partnership with Perficient Digital, the two organisations delivered optimized client earnings, updated product assistance (PIM), and streamlined the ordering passage through construction of a B2B portal. With the implementation of IBM’s Sterling Order administration gadget (OMS), and Perficient’s advantage, the diversified manufacturer is future-proofing its traffic to align with traffic developments and market alternatives.
furthermore, the company’s OMS will supply them greater flexibility in managing advanced order management scenarios, improved reliability so as processing and fulfilment, and a cost reduction in implementing throughout its commercial enterprise. it's going to additional allow the solid to bring service enhancements to its customers, optimize its pricing, promotion and household give chain, boost revenue due to better stock visibility, and nick back expenses through better efficiencies in order visibility.
Perficient Digital Enhances the on-line client undergo for a number one material Retailer
In a market that has historically depended on brick-and-mortar experiences, a number one cloth and craft retailer become challenged with extending the customer undergo online. Perficient partnered with the traffic to apportion into outcome an IBM Watson Commerce avow that supplied up-to-date visibility of its inventory and more suitable monitoring of its product volume, region, and availability. using IBM Order administration, Perficient extra more desirable the solution via cloud migration that offers a lone view of provide and demand, orchestrates order success approaches throughout buy on-line Pickup In preserve (BOPIS) and Ship-from-store (SFS), and empowers enterprise representatives to improved serve customers each in convoke facilities and in-keep engagements.
“Perficient has been deploying IBM Commerce options for practically two decades, presenting conclusion-to-end digital commerce solutions that encompass assorted channels, and deliver seamless and efficient experiences throughout their total enterprise,” said Sameer Peera, universal supervisor, Perficient’s commerce follow. “With the recent word that HCL took over pile of IBM WebSphere Portal, IBM internet content material management and internet undergo factory, their shoppers continue to interact us for aid with their digital commerce options. We’re cozy to be their go-to associate as they navigate the altering market landscape and carry for their valued clientele.”
Perficient competencies in action at IBM reckon 2019
apart from its award-winning commerce solution knowledge, Perficient experts are available during the IBM feel 2019 conference in booth #320 to talk about its journey and potential throughout the IBM portfolio , particularly cloud, cognitive, data, analytics, DevOps, IoT, content administration, BPM, connectivity, commerce, mobile, and client engagement.
while IBM has introduced its plans to promote its commerce portfolio, the information of its acquisition of crimson Hat additionally signaled the criticality cloud pile and start play in successful conclusion-to-end digital transformations. As an IBM international Elite accomplice, one in utter most efficient seven companions with that popularity globally, and a red Hat Premier accomplice, Perficient is well placed to toil with both groups via this transition. And, their experts will be accessible utter the passage through IBM feel to focus on a passage to navigate the cloud market, participate key customer success reports, and supply strategic odds on the opportunities forward for purchasers.
“expertise is changing so utter of a sudden, and organizations should hold pace or physiognomy disruption,” mentioned Hari Madamalla, vice chairman, emerging options, Perficient. “With talents and journey in utter points of the commerce event, to main cloud, internet hosting, managed functions and aid solutions, enterprises flip to Perficient as a go-to companion for his or her digital transformations.”
be a piece of a brace of Perficient discipline reckon specialists and their consumers as they current during six IBM reckon classes, including:
As a Platinum IBM enterprise partner, Perficient holds more than 30 awards throughout its 20-12 months partnership history. The company is an award-successful, certified utility price Plus solution company and some of the few companions to secure hold of dozens of IBM professional smooth application competency achievements.
For updates throughout the adventure and after, combine with Perficient specialists on-line with the aid of viewingPerficient and Perficient Digital’s blogs, or comply with us on Twitter@Perficient and @PRFTDigital.
Perficient is the main digital transformation consulting company serving international 2000® and traffic shoppers throughout North america. With unparalleled assistance expertise, management consulting, and creative capabilities, Perficient and its Perficient Digital agency convey imaginative and prescient, execution, and price with astonishing digital event, traffic optimization, and trade options. Their toil makes it viable for purchasers to enhance productiveness and competitiveness; develop and build stronger relationships with consumers, suppliers, and companions; and nick back expenses. Perficient's experts serve purchasers from a network of places of toil throughout North america and offshore places in India and China. Traded on the Nasdaq global select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Adobe Premier companion, Platinum stage IBM enterprise partner, a Microsoft countrywide carrier provider and Gold CertifiedPartner, an Oracle Platinum accomplice, an advanced Pivotal in a position companion, a Gold Salesforce Consulting partner, and a Sitecore Platinum companion. For greater tips, visitwww.perficient.com.
secure Harbor statement
one of the statements contained in this word unencumber that are not merely ancient statements focus on future expectations or condition different ahead-looking suggestions regarding fiscal consequences and enterprise outlook for 2018. those statements are theme to customary and unknown risks, uncertainties, and different elements that may trigger the exact consequences to disagree materially from those pondered by means of the statements. The forward-looking tips is in accordance with administration’s existing intent, perception, expectations, estimates, and projections related to their company and their trade. be certain you be sensible that those statements simplest reflect their predictions. specific movements or effects may additionally fluctuate noticeably. crucial elements that might trigger their specific effects to be materially diverse from the ahead-searching statements embrace (but aren't confined to) these disclosed beneath the heading “chance components” in their annual record on kind 10-okay for the 12 months ended December 31, 2017.
View source edition on businesswire.com: https://www.businesswire.com/information/domestic/20190212005973/en/
source: Perficient, Inc.
Ann Higby, PR manager, Perficient, email@example.com
Copyright enterprise Wire 2019
Bangalore: IBM today eminent that Metro shoes Ltd, one in utter India’s suitable multi-company sneakers chains, will launch a brand original Digital Commerce platform powered by Watson customer tryst hosted on IBM Cloud.
this might encompass IBM Watson Order management and Commerce for seamless digital engagement. Working with IBM traffic companion CEBS international, IBM solutions will now not only relieve oblige superior client experiences and original stages of convenience but carry efficiencies to the deliver chain.
With a countrywide footprint of 350 physical showrooms, an expanding brand portfolio and altering client preferences, Metro footwear Ltd become facing challenges in managing orders coming from numerous on-line structures.
prior it had unreliable utility that led to want of visibility of precise-time data of sales, stock region and returns together with inventory management challenges. Metro shoes Ltd crucial to enhance online presence for some of their generic inside manufacturers which were getting low visibility impacting customary sales.
"technology is redefining consumer tryst and should be the considerable thing differentiator for retail manufacturers of the future. We’re excited to collaborate with IBM and CEBS to embark on their digital transformation experience,” spoke of Alisha Malik, vice chairman, Digital, Metro shoes.
“With IBM’s competencies in the omni-channel commerce and retail area, we're confident that these changes will now not best aid accelerate the execution of their strategy, however moreover provide us an aspect over competitors. At Metro shoes, they strongly reckon that the brand original avow will augment the customary consumer experience, thereby expanding revisits, traffic and loyalty,” brought Malik.
With IBM, Metro footwear Ltd can gain original levels of customer perception, which may moreover be used to customize the online event for every of the web page. company will capable of exhibit utter of its manufacturers and insinuate specific gadgets in line with insights shared by using valued clientele on a lone platform.
This personalised journey will consist of original and handy fulfillment alternatives corresponding to buy online, resolve upon up in keep, reserve in rescue and simple returns. on account of these original capabilities, Metro footwear could be able to elevate each and every traveler’s undergo on the website by means of enabling commerce practitioners with cognitive tools which aid them deliver omni-channel experiences that interact consumers and oblige sales.
With IBM’s expertise capabilities and CEBS expertise with marketplace integration, Metro footwear as a company/vendor will moreover be capable of combine with more than 14 e-marketplaces fondness Amazon, Flipkart and different leading portals with a centralized technique and inventory engine to enable Metro to scale up to the wants of a transforming into industry company. additional, IBM Cloud will aid raise the means to configure ponderous workloads and thereby convey performance required for height utilization utter the passage through the searching season.
Nishant Kalra, traffic unit chief – IBM Watson consumer tryst - India/South Asia delivered, “IBM is at the forefront of assisting purchasers embody more moderen the passage to toil and digitally reworking the style they Enjoy interaction with their cease customers. they are providential to be a piece of Metro shoes’ digital transformation event by means of delivering superior digital commerce event, leveraging the stores by merging them with on-line, and finally using brand advocacy. IBM in association with CEBS will allow profound innovation, faster-go-to-market and streamline methods for scalability.”
The IBM platform will create a bridge between its on-line and offline company which the retailer prior to now lacked. With the brand original integrated lone view, Metro shoes sooner or later can be capable of employ insights received from the digital realm to design particular providing for customers as they stroll into any of their shops. subsequently, they could suffer in understanding what shoppers need, build unavoidable availability when and where they necessity it and even gawk at glide selling and upselling across their a variety of manufacturers.
For Metro footwear, IBM Watson Order administration and Commerce options can pave means for IBM’s cognitive technologies to bring insights that relieve them provide customers with customized concepts and an more desirable consumer journey –from click to start.
“With over 15 years of undergo in developing e-enterprise tools, CEBS has been a trusted options issuer and accomplice for corporations throughout the globe,” mentioned Satish Swaroop, President, CEBS global. Their useful and versatile utility options paired with IBM’s profound know-how skills will supply Metro shoes a true-time, centralized gadget for customer management.”
aspect Roberts, WA and Vancouver, BC - February 14, 2019 (Investorideas.com Newswire) Investorideas.com (www.investorideas.com), a global investor information source masking synthetic Intelligence (AI) brings you modern day version of The AI Eye - watching stock information, deal tracker and advancements in simulated intelligence.
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The #AI Eye: IBM ( $IBM) to build investments $50 Million in analysis With hospital and medical middle and Qualcomm ($QCOM)
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world AI Chipset Market to approach $13.four Billion USD with the aid of 2023
intellect Commerce has posted original analysis via In For increase, indicating that the world AI chipset market will passage $13.4 billion USD by passage of 2023, with the USA generating over $3.5 billion. An excerpt from the record summary reads:
The AI chipset industry is poised to radically change the whole embedded system ecosystem with a mess of AI capabilities corresponding to profound desktop getting to know, image detection, and many others. this will moreover be transformational for current captious company capabilities comparable to identity administration, authentication, and cybersecurity.
Multi-processor AI chipsets be trained from the environment, clients, and machines to find hidden pattern among statistics, forecast actionable insight, and operate moves in keeping with particular cases. AI chipsets will become a vital piece of each AI utility/systems in addition to captious relieve of any data-intensive operation as they vastly enrich processing for numerous functions as well as augment customary computing performance.
IBM to invest $50 Million in research With health facility and clinical heart and Qualcomm, Accenture and Kellogg team to develop VR Merchandising solution
shares discussed: (NYSE:IBM) (NasdaqGS:QCOM) (NYSE:ACN) (NYSE:okay)
IBM, (NYSE:IBM) via Watson health, plans to invest $50 million in analysis collaborations with Brigham and girls's hospital, a teaching health heart of Harvard clinical school, and Vanderbilt university clinical heart - to enhance the science of simulated intelligence (AI) and its utility to fundamental public fitness concerns. toil with both associations will concentrate on developing solutions to fitness concerns premier faultless for AI. Kyu Rhee, M.D., M.P.P., vp and chief health officer at IBM Watson health, commented:
"building on the MIT-IBM Watson Lab introduced ultimate yr, this collaboration will consist of contributions from IBM Watson fitness's long-standing dedication to scientific analysis and their perception that working in conjunction with the world's main institutions is the quickest course to increase, strengthen, and understand functional solutions that remedy one of the crucial world's greatest health challenges."
QUALCOMM included (NasdaqGS:QCOM) subsidiary Qualcomm applied sciences, Accenture (NYSE:ACN) and Kellogg enterprise (NYSE:okay) are collaborating to augment and pilot a digital veracity merchandise answer. The VR merchandising avow utilizes a Qualcomm VR reference design headset, powered with the aid of Qualcomm Snapdragon 845 cellular VR Platform and is developed by using the Accenture prolonged veracity (XR) observe. trying out become accomplished in collaboration with Kellogg across the launch of their Pop muffins Bites product. Raffaella camera, world head, Innovation & Market method, Accenture prolonged fact, defined the tech:
"Our VR merchandising avow has the erudition to transform product placement by passage of examining buyer purchasing conduct in a holistic approach. through combining the energy of VR with eye-monitoring and analytics capabilities, it makes it viable for gigantic original insights to be captured while buyers store by means of monitoring where and the passage they reckon utter items across a whole shelf or aisle. ultimately, this makes it viable for product placement choices to be made that can positively repercussion total manufacturer sales, versus best lone product income."
Sam Mowers, Investorideas.com
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IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1
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With today's global and distributed commerce, organizations of utter sizes are having to collaborate and exchange information with a growing ecosystem of divisions, partners and customers. Most companies want to communicate electronically and in actual time, but beyond email, managing the exchange of data, messages and documents can be challenging and expensive.
Traditional EDI, networks or point-to-point integration systems are not providing the interoperability, agility and real-time information exchange businesses necessity to compete. In addition, companies necessity to attain more than merely exchange data; they necessity to integrate complete traffic processes, such as procurement, supply chain management, eCommerce, capitalize claims processing, or logistics, to cognomen just a few.
As with other technologies, integration solutions are touching to the cloud in order to provide this increased flexibility and complexity. Today, there are an increasing number of technology vendors giving customers a choice of traditional on-premise integration - where the company manages the connections, mapping and traffic processes itself - or cloud-based products with strong self-service or managed service support.
While the cloud may not be appropriate for every company or solution, it is an exemplar platform for integration, as it enables seamless interaction and collaboration across communities and systems. From limpid economic benefits to increased IT agility to actual traffic impact, a cloud-based integration solution brings value across the IT and traffic aspects of the organization. Below we've outlined the top 10 IT and traffic benefits of conducting multi-enterprise integration in the cloud.
Improved partner and customer relations and retention
Increased revenue and margin
Improved order accuracy
Greater competitive advantage
Reduced costs and capital expenditures (CapEx)
Increased operational efficiencies and reduced manual processes, allowing ways to glide headcount to more strategic projects.
Extended investments in legacy applications and systems
Aligning IT with traffic goals
Scalability and flexibility
Let's gawk at each of these in a bit more detail with real-world examples.
1. Improved partner and customer relations and retentionCompanies must build it smooth to attain traffic with them - it's no longer realistic to relate suppliers to adhere to a lone format, such as EDI, as companies Enjoy investments in applications and systems they necessity to extend. Plus customers Enjoy more choices than ever before, so if you build it difficult for a customer (or partner) to exchange information with you, they will glide to a competitor.
A much example of this is a mid-sized electrical supply distributor, Mayer Electric Supply. An increasing amount of its traffic was being conducted online, but its eCommerce site and related processes were not keeping pace with customer demands, many of whom were big multinational organizations. Mayer chose to bring its online catalog in-house, having its internal IT team rework the catalog and manage the system, but it turned to a cloud-based integration platform to manage the eCommerce "punchout" and integrated purchase order exchange. This enabled utter customers to shop with Mayer directly from their existing procurement systems and incorporate the process into its overall procurement toil flow. The result for Mayer was improved customer retention and increased order size.
2. Increased revenue and marginOne of the greatest growth areas for cloud-based integration is in demand chain processes, because companies realize that keeping customers near and improving customer-facing traffic processes has a direct repercussion on the top and bottom line. With the companies we've surveyed, utter of them Enjoy experienced improved metrics around retention, order size, revenue and margin.
Take, for example, Invitrogen (now Life Technologies Corp.), a $3 billion per-year supplier to the global life sciences community. The company wanted to help its customers' online traffic undergo to augment revenues. By leveraging a cloud-based integration solution, Invitrogen was able to accept transactions from diverse customer procurement systems via its website and rationalize an order management system that encompassed more than a dozen platforms. Invitrogen saw orders ascend 29 percent after an account was integrated.
3. Improved order accuracyOver the eventual decade, they Enjoy seen a significant augment in demand for integrating eCommerce and procurement processes. These embrace procure-to-pay, order-to-cash and "punchout." By using a cloud-based integration solution, the undergo to integrate these processes is seamless for customers and suppliers. One key capitalize of this, as mentioned above, is increased revenue, but there is moreover a secondary capitalize around order accuracy. One eCommerce company saw order accuracy help to 99% after implementing a cloud-based integration process with its customers, improving inventory management and delivery times, and removing manual intervention from the process.
4. Faster time-to-marketAcross industries and markets, there is an increasing customer oblige around the "power of now. Customers want to receive products and services more quickly and with less effort. This is by a long shot related to the overall trend around the consumerization of traffic technology, as traffic people want the same undergo at toil that they receive shopping or researching online at home. This requires significant improvements in traffic agility and in the competence to deliver products more efficiently to meet fast-moving markets. To achieve this, companies must toil more closely than ever with suppliers, distributors, retailers and partners.
Cloud-based traffic integration enables real-time collaboration and the exchange of information surrounding logistics, parts, designs, inventory, customer order trends, procurement and other captious processes. Being able to receive messages in a matter of hours versus days or weeks can build the contrast between getting the deal or not.
5. Greater competitive advantageThe ease of cloud-based integration can moreover relieve companies win original customers and boost market share, enabling wee to mid-sized businesses to compete directly with much larger players. In addition, integration can ensure that companies can seamlessly toil with customers and partners by not requiring that utter traffic processes occur in a particular format, which may not be compatible with the format that the customer or partner is using.
For example, Office Depot turned a shortcoming that kept it from fulfilling portions of orders from customers into a competitive advantage. By touching specific transactions to a cloud-based integration platform, Office Depot was able to seamlessly toil with a diverse set of customers using many different procurement systems. The result: A "gain in market participate with very dinky investment."
6. Reduced costs and capital expenditures (CapEx)Traditional integration solutions can be costly, often require a specialized and expensive skill set from workers, and are supine to rupture at the slightest change in format or schema. Furthermore, IT departments are usually under pressure from the traffic side to help IT operations and relieve drive greater revenue or traffic impact, but rarely are given the additional resources to attain so.
Integrating existing systems through cloud-based integration helps companies avoid or dilatory the costs of replacing infrastructure. The Software as a Service (SaaS) subscription pricing model allows funds for integration to be moved from the capital budget to the operating budget, making integration easier to felicitous into the IT budget, and enabling IT to spend capital on other more capex-intensive projects.
7. Increased operational efficienciesSome of the greatest gains in operational efficiency compass from transitional manual processes to automated ones. As they know, this moreover tends to reduce costs and help accuracy. With cloud-based integration, fewer people necessity to manage connections and transactions, as it enables frictionless system-to-system traffic processes automation.
While every IT team needs to expose operational improvements, nearly everyone they talk to is worried that cloud or SaaS-based solutions will influence a reduction in IT staff. They Enjoy not had one customer undergo where this has occurred. On the contrary, what they Enjoy seen is IT staff moved to more strategic projects or to working on original innovations to drive traffic growth.
A much example of this is with the consumer products division of Cisco, which uses cloud-based traffic integration to relieve manage and automate key processes across a growing, global distribution network. While the company says the glide to the cloud saved it the costs of two full-time staff, the IT team that had previously managed EDI connections and translations were moved to manage partner relationships and strategic projects.
The same is genuine for Whirlpool Corporation, whose North American CIO emphasizes that IT people are focused on managing strategic relationships and projects, and the company leverages the cloud and technology partners to manage much of its infrastructure and integration requirements.
8. Extended investments in legacy applications and systemsIntegration can extend the life of legacy assets by enabling utter members in the integration community to toil from existing systems. With cloud-based solutions, there is no "rip and replace" required, and there should be minimal to no software or hardware required behind the firewall. This is a much passage to upgrade traffic processes or help efficiencies without having to invest heavily in solutions or migrate processes to a original system. This interoperability and extension of systems is a captious understanding many companies are turning to cloud-based integration solutions.
9. Aligns IT with traffic goalsHow many times Enjoy IT leaders heard it's utter about "business technology" and making certain IT impacts the business? Wouldn't it be nice to find a solution that provides this alignment with dinky effort? traffic integration is one of those areas that is truly a win-win. Oftentimes, it is the line of traffic that discovers the necessity for improved integration, such as the logistics, procurement or eCommerce manager, where there is a limpid twinge and a necessity to help processes. By working with the traffic on integration challenges and using cloud-based solutions to manage it, you can quickly achieve traffic repercussion without negatively impacting your IT budget or goals.
10. smooth scalability and flexibilityDuring the recent economic downturn, it was more considerable than ever for companies to Enjoy the option to scale back on IT and in some cases integration costs. With an on-demand integration solution, companies can quickly and easily augment or subside connections, transactions or the number of companies in their integration community, and then scale back up when traffic requires it. In addition, one of the greatest benefits of cloud solutions is the competence to start wee and expand as needed, when you are ready.
These are some of the top ways companies can see measureable IT and traffic benefits from a SaaS-based integration solution, many of which are realized in a matter of weeks or months. Integration enables traffic process automation across the supply chain, demand chain, universal operations, procurement, eCommerce and other traffic areas. A SaaS-based integration solution can moreover relieve remove the challenge of traditional traffic integration methods while delivering substantial traffic and IT value.
Beyond the transaction, it can provide visibility into traffic processes, partner operations and customer needs. Benefits are realized across an entire organization, from traffic units to IT to the CIO, providing predictable costs, greater operational efficiency, higher margins and revenues, and automated traffic processes. For these reasons and others, business-to-business integration should be a key element of consideration for any company's overall strategy.
There’s a understanding Larry Ellison called cloud computing “nonsense” in 2009 and why he soundless won’t permit Amazon-style metered pricing for Oracle’s mainstream database and middleware. A traditional 11g database license that today costs $2.8 million up front would cost less than $9 per hour using Oracle’s mySQL on Amazon. (Keep reading to see why this apples-to-oranges comparison is valid.)
We’ve seen a similar scenario play out before — back when IBM mainframes ran mission-critical applications on legacy databases. IBM actually pioneered relational databases, but it was conflicted about selling the lower-priced, lower-margin servers needed to flee them.
These servers had the price-to-performance ratio customers needed for the performance-hungry RDBs. So a original generation of infrastructure vendors — led by DEC, HP, Sun, Microsoft and Oracle — disrupted the ragged IBM platform. Just fondness IBM, Oracle has the technical wherewithal to compete with the new databases that are powering cloud-based applications, but they’re conflicted about how to exploit metered pricing in these environments.
Metered pricing disrupts ragged traffic models
We are in the midst of at least two technology disruptions. But as Clayton Christensen described in “The Innovator’s Dilemma,” disruptions are more often about addressing the needs of “un-served” and “over-served” customers than they are about revolutionary technologies. Web 2.0 apps are a faultless example of customers over-served by Oracle’s enterprise database. During the dot-com bubble, Oracle’s enterprise database ran on immense Sun and EMC boxes and powered both Web and SAP-class applications. Since then, however, untold numbers of Web apps moved to the low-end and less expensive mySQL as piece of a migration to the LAMP stack.
The second disruption is reaching un-served customers in companionable media and other original markets who are pile immense data applications with original levels of data volume, variety and velocity. These customers are often using the SMAQ stack or the still-emerging class of NoSQL or NewSQL databases.
Amazon enabled both of these disruptions by offering two captious features. They enabled on-demand delivery with elastic capacity, using hourly metered pricing and the competence to automate complete control of the remote hardware infrastructure, as Scalr CEO Sebastian Stadil recently explained to me. (Scalr manages applications for thousands of customers on Amazon and other service providers.)
Traditionally, the most challenging disruptive innovations oblige incumbent vendors to change their traffic models. Oracle clearly has the technical wherewithal to build databases that meet the needs of Web 2.0 and immense data applications. But changing the resources, processes and values that underpin its traffic model in order to support metered pricing will be immensely challenging.
A closer gawk at traditional and metered prices
Even if Amazon fully supported a typical Oracle configuration, Oracle’s bread-and-butter enterprise edition database in a two-node cluster with RAC and caching on Amazon’s largest EC2 databases would cost more than $900,000 in upfront licensing fees. But according to Scalr’s data, a typical application runs most of the time at only 40 percent of its peak capacity. Since Oracle requires buying licenses for peak capacity, a $900,000 cluster would be upsized to $2.3 million. With the obligatory pre-payment of 12 months’ maintenance, the initial commitment totals $2.8 million.
Compare that to a baseline cost of $5.20 per hour for the same configuration of mirrored mySQL database servers. Peak demand would top out at $12, but it would hit that only periodically, such as during a holiday shopping surge. Scalr’s data moreover indicates that when capacity is averaged out between peaks and a 40-percent baseline, it comes out to 60 percent of peak capacity. So with metered pricing, if they start from $12 an hour for peak capacity, that totals an middling cost of $8.70 an hour, or $19,000 per quarter or $76,000 per year.
The traditional, upfront model has additional charges. According to Michael Crandell, CEO of RightScale (a company that has launched more than 3.5 million servers for customers on Amazon and other service providers), managing the replete application lifecycle may require additional licenses. Server licenses for employ in property assurance, load testing, staging and standbys for failover might not be included in the production license. Add those to the $2.8 million.
How metered pricing disrupts Oracle’s business
The most considerable number to traditional enterprise software companies is their total revenue during the quarter they build a sale. The bigger that number, the more profitable the company looks after subtracting the heavy, and relatively fixed, upfront expenses for sales and marketing and R&D. Oracle today recognizes immediately $2.3 million after subtracting the 12-month maintenance subscription of $0.5 million from the $2.8 million total.
At the risk of greatly over-simplifying its published income statement, let’s articulate that Oracle would then subtract one-third, or $750,000-plus, for sales and marketing and R&D. (In reality, the sales and marketing expense for license revenue is actually higher, because follow-on maintenance services prefer dinky exertion to sell, and dwarf the license revenue). The remaining $1.5 million would be Oracle’s profit margin for the quarterly reporting era when they made the sale. Now subtract that same $750,000 in expenses from the $19,000 in quarterly revenue under metered pricing. That comes to a loss of $730,000 for the quarter in which the sale is made.
In fairness, these metered revenue streams would add up on top of each other. But the point is that the transition to metered pricing would dramatically erode Oracle’s revenue and 45 percent of its operating profit margins. That is why Oracle is resisting metered pricing.
The bottom line
Contrary to Oracle’s claims, neither its Exadata database machine nor its database appliance is a cloud strategy. Both strategies basis their pricing on peak capacity, not on elastic metering. Furthermore, discrete hardware is the contrary of cloud infrastructure, which enables near-infinite capacity on demand. fondness IBM during the client-server transition, Oracle has the technology to address customer demand. It is just conflicted about the traffic implications of cloud computing’s metered pricing.
George Gilbert is a co-founder at TechAlpha Partners, a consultancy that works with vendors serving the enterprise market, startups and institutional investors on issues of traffic strategy and product management and marketing. Previously, Gilbert was the lead enterprise software analyst for Credit Suisse First Boston, a leading investment bank in the technology sector.
Image courtesy of Flickr user stevendepolo.
For more on how big data is impacting the tech industry, be certain to check out GigaOM’s Structure:Data Conference in original York City on March 21 and 22.
The serial entrepreneur heads up La Prep and Indian street food restaurant Chaska, after many other entrepreneurial ventures in India and Canada
Thirty years after he arrived in Canada from India barely able to speak English, serial entrepreneur Naveen Seth traces the roots of his thriving traffic career to lessons his father taught him when he was a teenager.
Seth, CEO and owner of the rapidly growing La Prep chain of bistro-style restaurants, was 15 years ragged when he began helping his father out after school at the successful textile company he ran in Punjab, India.
He’d monitor production at the plant and report back to his father on original orders coming in and product that needed to be shipped out. He branched out into other parts of the traffic — wholesale operations, sales, the retail shop. In the evenings at the family dinner table, Seth’s father would talk about traffic and hearten him to set priorities and talk about how he should glide about making them happen.
“My father was a fanciful teacher,” Seth says. “He always tried to account for how things toil in traffic in a conversational way, rather than by lecturing you. Those lessons are soundless there in the back of my understanding as I flee my own companies.”
Seth had to lank on what he’d erudite when tragedy struck and his father was killed in a traffic accident. At the age of 21, the job of running the family textile traffic in the immediate aftermath of his father’s death and then winding it down fell to Seth.
The following year — on April 1, 1988 — he immigrated in Canada, where two of his elder sisters lived, to start a original life in a original country. The day after he arrived in Ottawa, Seth began managing a convenience store his sister owned.
As he crammed to learn English, Seth moreover studied the convenience store business. It wasn’t the textile industry, but many of the same traffic principles applied. About half a year after his arrival, Seth bought a failing convenience store for $25,000 and set his sights on turning it around. He made numerous improvements and changes to bring in more customers. Eight months later, he sold the store for four times what he had paid for it.
My father … always tried to account for how things toil in traffic in a conversational way, rather than by lecturing you. Those lessons are soundless there in the back of my understanding as I flee my own companies.
Seth followed the same pattern with an additional three stores, buying them at low prices, figuring out what needed to change for them to operate successfully and then selling them quickly for a profit.
But it was an opportunity in the IT sector where Seth struck it really immense for the first time.
Finding traffic opportunities in IT
Though he had honed his traffic skills over the years since he’d moved to Canada, Seth had no undergo in IT when he was first approached by his brother-in-law about going into traffic together in the field. Seth’s brother-in-law, a computer engineer who had worked in Norway, was moreover vital in Ottawa and had identified a necessity for IT training centres in Canada.
“It was difficult at first because I had no background in IT, but I spent the next few months shadowing him and soaking up everything I could learn about IT and computers,” Seth says.
Six months after they opened their IT training centre, they were so busy they had to expand. They got even busier when they struck on the understanding of developing computer-based training modules so students could learn at their own quicken from any location — a common drill now, but it was innovative at the time.
Within two years, Seth and his brother-in-law had 35 software engineers working for them in Canada. Through persistence — verging on stubbornness — Seth was moreover able to attract the attention of a major U.S. marketing solid to employ their services. Landing the traffic took Seth 47 phone calls before the U.S. firm’s CEO finally returned his convoke and gave him the time to build his pitch. The solid ended up liking Seth’s company so much that they purchased it for themselves in a $6 million deal.
Onto a original tasty venture
Throughout his toil life, Seth had always felt a strong fervor for food — something else his father had instilled in him. After nearly a decade in the IT business, Seth decided to shift gears and set his sights on the food industry.
“Every Friday, during my eventual two years in IT, they used to bring in chefs from the top Indian restaurants in Ottawa to cook for their staff. That really got my fervor for food burning again,” Seth says.
He studied what was then called the Café Supreme chain, which has since been rebranded as La Prep. He convinced the chain’s owner to allow him to buy the rights for Southern Ontario as a master franchisor and opened his first store in 1999 in Toronto beside St. Lawrence Market.
But Seth quickly ran into problems. The location was far too big and expensive to maintain. He had difficulties with his landlord. He battled against mixed branding. Not enough customers came through the door. He shut the restaurant down after one year, losing approximately $500,000 in what Seth calls the most-expensive lesson he has ever learned. Most importantly, he decided stand-alone locations wouldn’t toil for the chain and they would attain better in places where there was already ponderous foot traffic, such as malls and office towers.
Seth apportion the lessons he erudite through the restaurant’s failure to the test in 2001 when he opened his second location in Erin Mills Town Centre. It was a hit, followed by a equable list of original locations in the years after — utter of them successes.
Last year, Seth bought out the previous ownership group and became the chain’s owner. Today, La Prep has 50 locations across the country and Seth aims to double that number within the next four years.
Two years ago, Seth moreover launched a divorce restaurant concept — a unique Indian street food eatery based in Mississauga. Inspired by many of the traditional Indian dishes Seth’s father introduced to him during road trips and outings, Chaska offers a moneyed menu beyond what can be commonly organize at mainstream Indian eateries.
The concept is proving to be another hit. Seth has secured four original locations to open Chaska in downtown Toronto in 2019, starting with one at the Atrium on Bay in January.
No matter what sphere he has worked in — textiles, retail, IT or the food service industry — the one common denominator for Seth has been a fervor to learn and a drive to succeed, traits he erudite early from his father.
“I arbitrator he would be proud. He wanted me to attain well,” Seth says.