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00M-234 exam Dumps Source : IBM Netezza Sales Mastery Test v1
Test Code : 00M-234
Test designation : IBM Netezza Sales Mastery Test v1
Vendor designation : IBM
: 29 true Questions
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IBM IBM Netezza Sales Mastery
No effect found, try novel key phrase!IBM ... Netezza offers excessive-performance analytics in an information warehousing appliance that claims to deal with advanced analytic queries 10 to 100 instances quicker than typical techniques. Netezza appliances p...
IBM (s ibm) is working the reins of its Smarter Commerce initiative by route of rolling out a novel Netezza analytics appliance designed to assist sellers churn through petabytes of buyer earnings information in actual time. With the IBM Netezza consumer Intelligence appliance, the programs tremendous is trying to capitalize on its competition that online pastime is fitting more and more critical for agents, so that it will’t accommodate enough money to now not hold into account consumer deportment and enrich the net adventure.
in keeping with the IBM press unencumber, “70 percent of a client’s first interplay with a product or provider takes location on-line,” which underscores the necessity for analyzing client pastime to find out what they basically want. If patrons connect with a retailer’s web site and revel in the event of looking there, they’re less prostrate to disburse their money on any of the countless different websites promoting the identical goods.
Of path, many stout retailers — mainly people who can afford IBM Netezza programs — even accommodate brick-and-mortar shops, and IBM isn’t omitting those operations. The rig definitely aggregates facts from in-shop and cellular shopping, as well as on-line searching, to let dealers connect the dots between activities across the different channels. In idea, plenary this tips may noiseless aid retailers create enhanced promotions, target inescapable user kinds, and even perhaps optimize website or physical-shop design.
the novel Netezza rig moreover contains enterprise-intelligence application from IBM’s Cognos line and really sound retail analytics utility from IBM business ally Aginity.
When IBM talks in regards to the novel appliance dealing with petabytes of records, despite the fact, it’s not speaking (as a minimum without delay) concerning the classification of unstructured records that has made Hadoop the sort of scorching expertise within the stout facts space. pretty much an commercial enterprise statistics warehouse, Netezza is SQL-based and therefore most efficient for structured data comparable to client statistics, whereas Hadoop is plenary about unstructured or semi-structured facts coming from sensors, social-media streams, server logs and different non-usual sources of company information.
One step on the direction to stout facts nirvana is combining structured and unstructured statistics to capitalize an even more-comprehensive view of what clients are doing and feeling, which is whatever IBM is making an attempt to achieve through tighter integration of Netezza with IBM’s Hadoop-based Infosphere BigInsights application. It’s now not by myself during this quest, as opponents Teradata (s tdc), EMC Greenplum (s emc), Oracle (s orcl) and HP (s hpq) plenary accommodate an identical strategies in status with their respective add-ons.
youngsters, if revenue growth has anything to achieve with how IBM and different providers continue to expand their big facts capabilities — and it does — we’re only seeing the tip of the iceberg in terms of what might live possible. In IBM’s fiscal fourth quarter, enterprise analytics profits was up sixteen % year-over-yr, Smarter Commerce-linked initiatives had been up 25 %, and Netezza revenue jumped up 70 %.
IBM to acquire Netezza in Analytic Database Coup
IBM’s $1.7 billion acquisition of Netezza is the 2nd predominant DW-connected acquisition this year, following EMC’s buy of analytic database expert Greenplum this summer.
via Stephen Swoyer
When Microsoft Corp. bought analytic records database professional DATAllegro Corp. just over two years in the past, many within the trade fixed their seatbelts: consolidation within the teeming statistics warehouse (DW) rig house had begun. best it didn’t. as it seems, Microsoft’s saunter was mere prelude.
IBM Corp.’s $1.7 billion acquisition this week of Netezza Inc. is whatever thing diverse. It’s the 2d essential DW-connected acquisition this 12 months, following EMC Corp.’s purchase of analytic database specialist Greenplum application Inc. this summer season.
It’s a watershed event. Netezza effortlessly inaugurated the DW rig section: forming in 2000, launching in 2003, and going public in 2007; it didn’t basically delivery turning a profit unless 2008.
different avid gamers came first: the Teradata of the Eighties was arguably the primary goal-constructed, (normally) commodity-based DW system; in the Nineteen Nineties, each Whitecross and Redbrick completed consciousness (even though they didn’t always rate cash) through touting stout point DW bundles of their own.
It took Netezza to establish the <em>class</em>, however. “With the lights going out on the Netezza brand, information warehouse home rig are now formally declared mainstream, even general, as they hold their zone within the IBM revenue ebook,” notes Philip Russom, senior supervisor with TDWI research. “Let’s don't forget that the conception of the ‘information warehouse equipment’ turned into the brainchild of Foster Hinshaw, probably the most founders of Netezza, greater currently the founding father of Dataupia.
“Netezza was pleasing [at launch] ... but has been mimicked through items from a dozen or so companies due to the fact that then,” Russom continues, adding that “Netezza really proved the concept of home rig aim-built for information warehousing, despite the fact home rig for search, storage, and commonplace information management [had] existed earlier than it, and Teradata has plenary the time been Somewhat appliance-like.”
Coup for huge Blue?
IBM officers had a commonly self-serving tackle the acquisition, emphasizing the splendor of a Netezza-based database rig that’s developed and marketed as section of IBM’s customary counsel management stack. massive Blue likewise offers a touchstone DBMS in its DB2 customary Database; statistics integration (DI) middleware in its InfoSphere-branded choices; web software middleware by route of its WebSphere-branded portfolio; finest-of-breed enterprise intelligence by the use of its Cognos-primarily based belongings; and ideal-in-classification analytics by means of its SPSS-based mostly assets. IBM ultimate summer time additionally launched a portfolio of analytic database rig choices, via its “sensible Analytics” push.
“IBM is bringing analytics to the masses. They proceed to evolve their capabilities for programs integration, bringing collectively optimized hardware and utility, in keeping with expanding exact for know-how that supplies genuine enterprise cost. Netezza is a faultless illustration of this method,” pointed out Steve Mills, senior vice president and neighborhood govt of IBM’s software and systems group, in a prepared free up. “Netezza strongly complements their company analytics capabilities and customer base. together, they find a route to without detain leverage the know-how and hurry up the providing.”
Most industry watchers reckon each the deal and the fee ($1.7 billion) a slam dunk for IBM. Netezza has colossal brand cachet -- most rivals (be they typical hardware-centric rig carriers or second-wave application-first avid gamers) typically invoke the Netezza manufacturer (both positively or negatively) in their advertising and marketing efforts. Netezza moreover has a relatively big consumer foundation relative to different upstart analytic database entrants.
One factor of the acquisition issues some business watchers, however.
“how are you going to status this against sensible Analytics?” asks Wayne Eckerson, director of research with The facts Warehousing Institute (TDWI). in the mp;A that adopted the announcement, IBM “gave some indistinct generalization that smart Analytics is bendy computing and [that] Netezza will live focused computing,” Eckerson explains, stressing that “there’s a lot of overlap between both. They did position Netezza as an information mart for analytics and for [small- and medium-sized businesses]. So there are some issues they necessity to determine.”
Eckerson, youngsters, looks excited concerning the deal.
“I achieve believe IBM might live capable of sell it -- I reckon they’re going to sell a lot of [Netezza] bins,” he comments. “Given the style IBM goes to market ... they supply [acquisition targets] an attractive long leash, they retain their groups fairly plenty intact, however they transform them over to their own tradition. they accommodate lots of adventure with these types of things [i.e., big acquisitions].”
Netezza fills a glaring hollow in huge Blue’s suggestions management portfolio.
“i used to live speaking the other week [to IBM] at [a TDWI] adventure ... and that i talked about, ‘You guys don’t accommodate a true appliance -- [something] that just helps purchasers perquisite away remedy problems. some thing that’s brief to installation and presents super-fast performance,’” he explained, including that IBM became “relocating in this path” with smart Analytics. “So Netezza changed into a pretty sound acquisition. It changed into the fashion-setter. It begun the gross aspect. Its success ... in providing a cost efficacious analytics computing device in reality effect the incumbents on their heels and spawned an necessary number of delivery ups.
“I believe [IBM will] live capable of develop it definitely large,” Eckerson continues. “once again, they’re going to really necessity to clarify the positioning by route of their smart Analytics device, which changed into attempting to live extra goal-constructed.”
With sensible Analytics, Eckerson notes, IBM’s pitch is that “you procure every slight thing including Cognos software for one SKU and accommodate it shipped to you in two weeks, nevertheless it became noiseless DB2 and it nevertheless required [some] configuration. As lots as they'd pre-configure it, it noiseless took some time to procure that up and operating.”
however no rig is actually plug-and-play, Netezza comes fairly close, Eckerson concedes. “These Netezza containers are genuine home equipment: it’s an oversimplification, but you well-nigh ship, load, and go. I suppose it’s an outstanding, extraordinary current [by IBM].”
Netezza has always had ties to IBM. Its first-technology Netezza efficiency techniques (NPS), for instance, used RISC-based mostly PowerPC chips from IBM in its vastly-parallel tier. Netezza likewise used commodity x86 and x64 chips from Intel Corp. in its NPS hosts.
With ultimate year’s “Twin Fin” announcement, Netezza tapped IBM’s BladeCenter platform to punch its parallel tier.
“little question, IBM will continue the twin Fin structure, and particularly proceed using IBM hardware,” Russom suggests.
The lengthy-time term viability of Netezza’s relationships with different gamers -- SAS Institute Inc. and Composite software Inc. optimal among them -- are much less certain. “SAS has been making the rounds, constructing relationships with a variety of database companies in the BI and DW space. along with Sybase and Teradata, SAS has a relationship with Netezza, to permit SAS’ analytic fashions to shun and score natively inside of Netezza’s database management device, as antagonistic to dumping data out of the database for analyzing,” Russom aspects out. “Given IBM’s recent acquisition of SPSS -- SAS’ direct competitor -- the partnership between Netezza and SAS likely received’t ultimate long.”
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Microsoft SQL Server snappy Track Data Warehouse 3.0 Debuts
By Kurt Mackie
February 15, 2011
Microsoft announced a novel set of reference architectures on Monday that are designed for partners edifice snappy Track data warehouse products.
The company rolled out version 3.0 of its SQL Server snappy Track Data Warehouse at this week's TDWI World Conference in Las Vegas. According to Microsoft's announcement, this release allows partners to "build and test their own Reference Architectures." Though Microsoft follows up by validating its partners' snappy Track configurations, it maintains that version 3.0 enables greater product differentiation for hardware partners.
Overall, Microsoft offers three software solutions for data warehouse implementations: SQL Server 2008 R2, Parallel Data Warehouse and snappy Track Data Warehouse.
The snappy Track products consist of preconfigured servers using SQL Server 2008 R2 Enterprise edition. Microsoft claims that users can scale the solution upward, pitiable from snappy Track (handling tens of terabytes workloads) to SQL Server 2008 R2 Parallel Data Warehouse (handling hundreds of terabytes workloads).
Fast Track version 3.0 enables configurations that can scale upward to 80 terabytes "on a sole 8-processor server," Microsoft's announcement states. HP currently offers a configuration on an eight-processor server with a "peak data throughput of up to 15GB/s," according to Microsoft.
Current hardware partners offering SQL Server snappy Track Data Warehouse embrace Bull, Dell, EMC, HP and IBM. Microsoft moreover indicated in its announcement that it is working with some novel partners on the product, including Cisco Systems, Fujitsu and Hitachi Data Systems. NetApp and EMC are working as storage provider vendors on some of the configurations.
On top of the hardware ally announcements, WhereScape claims to live the first independent software vendor to proffer a solution built for Microsoft's snappy Track Data Warehouse 3.0 architecture. The company is now offering its WhereScape RED integrated evolution environment, which can live used to build SQL Server data warehouses and analysis services cubes.
Other data warehouse software vendors accommodate tried the approach of allowing hardware vendors to tweak the software reference architecture, according to James Kobielus, senior analyst at Forrester Research. He cited Oracle's efforts a few years ago in working with IBM and Dell/EMC as an example, but added that Oracle now emphasizes its own software running on Oracle-Sun hardware as section of its Exadata product family.
"Microsoft remains far more hardware partner-focused than Oracle in the EDW [enterprise data warehousing] appliance arena," Kobielus stated in an e-mail. "In fact, HP (which was Oracle's hardware ally on Exadata v1 in 2008, and then quickly abandoned) is Microsoft's primary hardware for its high-end PDW [parallel data warehousing] appliances, and is one of several under the snappy Track program for lower-capacity, midmarket-focused EDW appliances."
Microsoft made the "leaders" category in a report authored by Kobielus and published this month. The report, "The Forrester Wave: Enterprise Data Warehousing Platforms, Q1 2011," includes a chart comparing the power of a software vendor's current offerings with the overall power of its strategies. The leaders embrace Teradata, Oracle, Sybase (SAP), IBM, SAP, EMC Greenplum and Netezza (IBM), Microsoft and Vertica Systems.
The report, available here, describes the rankings in powerful detail. Kobielus moreover talked about his findings recently in a blog post.
Kurt Mackie is senior advice producer for the 1105 Enterprise Computing Group.
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