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000-474 exam Dumps Source : IBM Tealeaf Customer Experience(R) Management V8.7, trade Analysis

Test Code : 000-474
Test appellation : IBM Tealeaf Customer Experience(R) Management V8.7, trade Analysis
Vendor appellation : IBM
: 100 actual Questions

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IBM IBM Tealeaf Customer Experience(R)

IBM Acquires Tealeaf to add consumer buying Analytics | killexams.com actual Questions and Pass4sure dumps

No result discovered, are trying original key phrase!an extra week, another IBM acquisition. great Blue has announced the purchase of Tealeaf technology, which offers customer event analytics software that helps companies access suggestions abou...

Tealeaf, IBM and Warehouse know-how Stack | killexams.com actual Questions and Pass4sure dumps

Acquisitions are, through a ways, the most tremendous milestones in a technology landscape. bound, original technologies and fresh carriers may moreover breathe transformative. Hadoop is having a profound influence on the excessive-end information analytics warehousing ecosystem. Radian6 became transformative in sociable media size. In an industry like ours, youngsters, acquisitions are inclined to rule. believe about the acquisition of Urchin by artery of Google; Sane by means of Unica, IBM of Unica (and Coremetrics, Netezza, and so forth.), WebSideStory of visual Sciences, Omniture of that mixed company, and Adobe of Omniture (and Offermatica, TouchClarity, productive Frontier, and so forth.). We’ve seen a perpetual ascent up the food chain as miniature analytics carriers had been received or grew into mid-size companies who were then received by means of behemoths. Analytics is now a cornerstone of the boom approach of the realm’s biggest trade expertise companies.

All of which is just a prelude to considering about the IBM acquisition of Tealeaf this previous week. Tealeaf isn’t simply the chief of the consumer adventure administration (CEM) space, they're essentially it’s de facto owner. For genuine trade CEM analytics, Tealeaf is relatively a lot the most efficacious game in town.

Tealeaf, as a corporation, is a herbal hale for IBM. not best is IBM enlarge a comprehensive suite of digital measurement and analytics tools (a suite that’s strikingly different appropriate than Adobe’s), they play heavily in areas where Tealeaf is dominant: call-core and customer operations. a capable a lot of Tealeaf’s core clientele aren’t in fact analytics purchasers; they're client operations and contact hub purchasers who exhaust Tealeaf essentially for net-connected client usher complications. not like most analytics companies (such as Adobe), this category of trade issue is meat-and-potatoes to IBM.

So IBM has a natural route to cost when it comes to Tealeaf’s core business. That’s each and every the time an excellent thing when it involves acquisitions. but I’m greater drawn to even if or no longer IBM has a deeper hobby in Tealeaf and the artery Tealeaf can breathe a piece of the broader IBM digital suite.

Semphonic is a relatively original (simply on the grounds that the starting of this year) Tealeaf accomplice, but I’ve long believed that Tealeaf became probably the most beneath-utilized rig within the digital analytics area. lots of their consumers hold Tealeaf tucked away of their name-core operations belt and pick up shrimp or no requisite from it analytically. It’s a shame, though there are some explanation why Tealeaf commonly pick up siloed.

What’s unique about Tealeaf is additionally what makes it challenging. Tealeaf is a sniffer – accumulating statistics from the HTTP circulate as it passes to and from the user to the customer servers. unlike another sniffers, youngsters, Tealeaf doesn’t definitely weed, filter, and structure the information as it passes through. Tealeaf saves fairly lots each and every of it. This makes Tealeaf elevated priced, nonetheless it moreover drives huge price. From a consumer provider standpoint, saving everything is like certainly not having to yell you’re sorry. You don’t breathe awake of what facts is going to breathe enormous, so you fairly a gross lot requisite to hold everything.

Analytically, of path, that’s now not always actual. You can effect relatively smart guesses about what’s going to breathe colossal. That’s what tag necessities and design are each and every about. but as I discussed in final week’s Webinar with Tealium on Tag management systems, that procedure of edifice requirements is non-trivial and mistake-prone.

So there’s precise virtue in a “shop-everything” benign of method. It’s the identical advantage I lauded in Celebrus. What’s extra, whereas the Tealeaf strategy is technology costly, it’s people inexpensive. You don’t requisite two or three net analytics consultants full-time onsite constructing tagging necessities when Tealeaf is your records collection mechanism. It’s moreover zero hold an effect on: no page weight, no page adjustments, no web page risk.

And prerogative here’s a different consideration. programs like Tealeaf assist a essentially distinctive category of interface into the information than detached internet analytics methods (or BI or Statistical rig for that remember). in case you’re collecting HTTP data streams (which might breathe inherently unstructured), search turns into the fundamental question language. users of detached methods tend to breathe skeptical of search as a primary interface into the facts (i know i am), but consume a discover at a rig like Splunk and you may view that there is exact dash in the strategy.

So I’m questioning if IBM isn’t seeing Tealeaf as the learning statistics infrastructure piece for his or her gross digital suite. To effect that whirl up, they’d ought to provide tools for constructing structured views of the Tealeaf facts (whatever thing Tealeaf already does). a capable number of tools within the suite wouldn’t labor otherwise. It’s not that problematic a role to prolong Tealeaf’s latest capabilities, despite the fact, and once accomplished, IBM would hold a unified information collection piece that absolutely bypassed the gross world of tagging and tag administration. sure, there are some drawbacks to this. Tagging handles customer-facet monitoring of interactions that with no danger aren’t capturable server aspect. nonetheless, with a Tealeaf-based mostly infrastructure, IBM could breathe able to befriend a wide array of analytics, appellation hub and operational needs without any pre-planning or tagging. they would breathe able to source varied rig each and every from a separate true-time and exhaustive collection piece. they'd breathe in a position to usher both structured and un-structured access to the facts. That may breathe relatively compelling.

It wouldn’t breathe an retort for each and every and sundry, however for IBM’s core business-category shoppers, that you would breathe able to view that it may hold actual advantages as a comprehensive precise-time analytics and warehousing infrastructure.

Which, as it happens, is an issue I’ve been pondering fairly just a shrimp about lately. here at Semphonic we’ve completed doing an ever expanding amount of labor across the analytics warehouse and a real-time technology stack is among the concerns they protecting running into. I diagram to talk more about one of the crucial tools (most of which can breathe a bit of obscure) that doubtlessly appropriate inner that expertise stack in upcoming posts.

[Notes: last 12 months at X trade, they did the first Non-earnings challenge. A day of deep-dive analytics by X trade individuals into the analytics problems of two gigantic non-earnings. They currently published the effects of that labor in the Non-profit ebook to the exhaust of Analytics Whitepaper. now not simplest are you able to download that whitepaper – a really collaborative ail – if you’re a non-income, I strongly encourage you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United means, and their personal Phil Kemelor as they debate the work, the whitepaper, and the exhaust of digital measurement in the non-income area.

And speakme of the records warehousing expertise stack, I’m doing a webinar here week with one their companions, iJento, with greater on client journey tracking. We’ve partnered with iJento as a result of they give a stalwart detached (SQL-Server) database platform that can leverage their Two-Tiered segmentation information model (and collection mechanisms like Celebrus). iJento doubtless isn’t the prerogative retort for the 1% with extreme digital statistics volumes. but for groups with tremendous but manageable digital facts volumes, they supply a an wicked lot much less harmful technology stack (and each SaaS and on-premise fashions) that can bring profound entry to client digital statistics on proper of a sturdy platform with a lots of help, first-rate software, and gargantuan flexibility.

at last, I’ll breathe leaving quickly for Germany (I hold some client engagements there ahead of X trade). in case you’re european-based mostly and would like to setup meetings in Stuttgart, Berlin, Paris or London, drop me a line. I’d affection to chat!].


IBM Discusses Tealeaf And CMO's customer adventure administration needs | killexams.com actual Questions and Pass4sure dumps

IBM Buys TealeafOn Wednesday, IBM persisted its quest to build out an commercial enterprise advertising gadget in usher of the CMO via acquiring Tealeaf, an online and cell commerce analytics enterprise. study the liberate.

Jay Henderson, fashion Director of IBM Digital advertising, discussed the acquisition and its implications with AdExchanger.

AdExchanger: What does the Tealeaf acquisition with the aid of IMB suggest for the CMO?

JH: once they discover commonly within the marketplace and the changes that the CMO goes through, probably the most things that they absolutely view is the requisite for entrepreneurs to breathe in a position to always pressure enhanced customer relish throughout the internet and mobile contraptions. that's in piece as a result of patrons hold bigger expectations of the manufacturers they interact with - as well as a proliferation of channels and contraptions.

once they discover at how the position of entrepreneurs is altering, they view that client relish as one of the crucial key components. For [IBM], Tealeaf helps tackle customer journey administration and prolong their capabilities in a original path.

it will allow entrepreneurs to spot patterns, view issues in the web page, or maybe mobile application design. And sooner or later create greater streamlined experiences across those devices.

How does the Tealeaf transaction labor with present IBM corporations? i used to breathe considering primarily Coremetrics and Unica. where's the interface there?

So one of the wonderful components about this Tealeaf acquisition is it breathe complimentary. There are in reality no overlapping assets.

Tealeaf is providing that skilled, very granular evaluation of being capable of play lower back individual classes on sites to view what that person relish is like. Coremetrics compliments that with combination-degree reporting, charts, graphs and interactive analysis. So across that playback of the individual classes as well as rolling up those individual periods into amend line recording, it will each and every become the digital advertising and analytics of their answer.

We're going to exhaust each of those strategies collectively in a separate solution.

Then should you focus on how does it extend into one of the vital different elements of the trade advertising management portfolio, realizing how these individuals are interacting with your digital manufacturers creates the basis for how you wish to inform your advertising campaigns.

So your on-line behavior, americans on your website expressing hobby in items and functions may soundless breathe influencing the artery you in shape up what marketing messages or presents you're going to dispatch to them. so you can consume each and every of that suggestions about these digital interactions and create consumer profile attributes that can aid power more desirable advertising and marketing in the Unica portfolio.

Then there is the extension backyard of the trade marketing management portfolio into one of the other issues that they are able to carry out from a selling manner – so, examining WebSphere Commerce periods the usage of the Tealeaf solution as well as looking at service interactions so that you can hold in mind and pick up to the bottom of service concerns.

Do you you faith this end-to-conclusion retort that you just're inserting together for the CMO ‑ a advertising and marketing automation solution? by using advertising and marketing automation, i'm considering corporations like – HubSpot, Marketo, Eloqua or an ExactTarget. carry out you deem there's a hale with that sector?

The vendor map you just laid out covers a sparkling broad swath of americans. a pair of of the carriers you mentioned I believe of as focused a shrimp bit down market from where we're. So we're basically concentrated around enterprise businesses. I suppose a few of them are additionally very B2B focused where they carry out each B2B and B2C - definitely the better piece of the company is enormous, buyer marketers, banks, marketers, telco, travel and leisure.

Then, the one anomaly in that amalgamate changed into ExactTarget, who I deem has a extremely robust email advertising enterprise.

actually there are occasions after they could view a few of those vendors competitively. but when you appear at the core commercial enterprise advertising and marketing automation space, there may breathe a a bit distinctive compund of carriers there. but completely would yell that we're in that space, that we're a pacesetter in that space.

So in case you consult with Forester, Gartner, they'll each hold us in the chief spots of their Magic Quadrant or Wave for that crusade management and advertising and marketing automation market. So completely, yeah.

so you suppose of the core prerogative here as advertising and marketing automation for B2C - you like that characterizaton?

sure. It’s reflective of what we're doing.

loads of CMOs… they might moreover no longer breathe tech-oriented. carry out you believe commercial enterprise solutions ‑ such as the one which IBM is putting together ‑ can prompt or inspire “the great thought?”

From my point of view, the constituent I view it really is pretty enjoyable is for years the CMO has had this relied on usher for inventive -and that's their company. What we're seeing is the position that expertise plays has improved so a capable deal that entrepreneurs want a trusted advisor on know-how matters. a huge a piece of what you might breathe seeing with the advent of this neighborhood within IBM, with the acquisitions that we're making, is a commitment to exhibit to CMOs that IBM will moreover breathe that relied on advisor for technology.

So in my intellect, the import of technology is inevitable. The CMOs who pick up it and who can appropriate are likely to breathe probably the most successful. That would not necessarily imply they should hold each and every of the potential themselves, but they requisite to breathe sensible enough to encompass themselves with the skills and the amend partners.

a further prevalent acronym accessible is CRM. carry out you view any hale with what the Tealeaf acquisition capability for CRM through IBM's product line?

Your traditional definition of CRM is the combination of income, marketing, and service. For a very long time they hold felt strongly that advertising is a great ample component within the organization that the self-discipline - there may breathe enough various kinds of advertising and marketing that happens - that advertising truly wants its personal platform. The concept that having a separate platform that would integrate each and every income, carrier, and advertising and marketing became essentially unseemly and that entrepreneurs truly necessary their own suite. Now it really is now not to claim that that suite should not combine with the sales suite and with the carrier application.

but there are a lot of things that marketers do, things like producing inventive. They just don't always appropriate neatly into the CRM paradigm.

From their perspective entrepreneurs deserve their personal, committed suite. but then I additionally suppose, particularly for the service aspect - the marketer's role is starting to expand and the CMOs don't appear to breathe just liable for generating demand anymore. they are in fact the stewards of the manufacturer.

The implication of it is CMOs deserve to personal the customer experience. So or not it's no longer just how carry out I pick up hand raisers, but reasonably, how carry out I breathe certain that as I promote, and as I service, that the client receives the brand experience.

For us, Tealeaf helps empower marketers to carry out this, since it can befriend them hold in mind these consumer experiences during promoting and each and every over servicing.

are you able to tie together why this acquisition makes feel for IBM’s Smarter Planet or Smarter Commerce [marketing]?

inside Smarter Planet there are a extremely miniature number of Smarter initiatives, a benign of is Smarter Commerce. this is the site the stuff i am engaged on suits into Smarter Planet. When they yell commerce they carry out not simply suggest retail, they value each and every verticals, banking, telco, commute and enjoyment. How carry out they effect commerce, now not simply retail, but commerce smarter?

For us, it really is the marketing piece of commerce, as a result of commerce will pick up smarter by artery of integrating buy, market, sell, and repair. Tealeaf is an outstanding bridge to support us combine the promote and the service with market. From their perspective, this Tealeaf acquisition in reality is a very enjoyable illustration where we're helping marketers consume a extra energetic role in the customer journey, helping more advantageous combine what's going on, now not just inside advertising now, however moreover the promoting system and the carrier method.

those overlaps and tighter integrations is where we're driving towards with the entire Smarter Commerce initiative. So, I feel it goes fairly prerogative now from Smarter Planet, Smarter Commerce, to Tealeaf.

with the aid of John Ebbert


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IBM Tealeaf Customer Experience(R) Management V8.7, trade Analysis

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Tealeaf, IBM and Warehouse Technology Stack | killexams.com actual questions and Pass4sure dumps

Acquisitions are, by far, the most significant milestones in a technology landscape. Sure, original technologies and brand original vendors can breathe transformative. Hadoop is having a profound repercussion on the high-end data analytics warehousing ecosystem. Radian6 was transformative in sociable media measurement. In an industry like ours, however, acquisitions tend to rule. contemplate about the acquisition of Urchin by Google; Sane by Unica, IBM of Unica (and Coremetrics, Netezza, etc.), WebSideStory of Visual Sciences, Omniture of that combined company, and Adobe of Omniture (and Offermatica, TouchClarity, Efficient Frontier, etc.). We’ve seen a continuous ascent up the food chain as miniature analytics vendors were acquired or grew into mid-size companies who were then acquired by behemoths. Analytics is now a cornerstone of the growth strategy of the world’s largest enterprise technology companies.

All of which is just a prelude to thinking about the IBM acquisition of Tealeaf this past week. Tealeaf isn’t just the leader of the Customer relish Management (CEM) space, they are almost it’s de facto owner. For exact enterprise CEM analytics, Tealeaf is pretty much the only game in town.

Tealeaf, as a company, is a natural appropriate for IBM. Not only is IBM edifice up a comprehensive suite of digital measurement and analytics tools (a suite that’s strikingly different in shape than Adobe’s), they play heavily in areas where Tealeaf is dominant: call-center and customer operations. A Great many of Tealeaf’s core clientele aren’t really analytics clients; they are customer operations and call hub clients who exhaust Tealeaf primarily for web-related customer support problems. Unlike most analytics vendors (such as Adobe), this class of enterprise problem is meat-and-potatoes to IBM.

So IBM has a natural path to value in terms of Tealeaf’s core business. That’s always a capable thing when it comes to acquisitions. But I’m more interested in whether or not IBM has a deeper interest in Tealeaf and how Tealeaf might breathe a piece of the broader IBM digital suite.

Semphonic is a relatively original (just since the birth of this year) Tealeaf partner, but I’ve long believed that Tealeaf was one of the most under-utilized tools in the digital analytics space. Many of their clients hold Tealeaf tucked away in their call-center operations belt and pick up shrimp or no exhaust from it analytically. It’s a shame, though there are some reasons why Tealeaf often pick up siloed.

What’s unique about Tealeaf is moreover what makes it challenging. Tealeaf is a sniffer – collecting data from the HTTP stream as it passes to and from the user to the client servers. Unlike some other sniffers, however, Tealeaf doesn’t really weed, filter, and structure the data as it passes through. Tealeaf saves pretty much each and every of it. This makes Tealeaf expensive, but it moreover drives significant value. From a customer service standpoint, saving everything is like never having to yell you’re sorry. You don’t know what data is going to breathe significant, so you pretty much hold to redeem everything.

Analytically, of course, that’s not always true. You CAN effect pretty shrewd guesses about what’s going to breathe significant. That’s what tag requirements and design are each and every about. But as I discussed in last week’s Webinar with Tealium on Tag Management Systems, that process of edifice requirements is non-trivial and error-prone.

So there’s actual virtue in a “save-everything” benign of approach. It’s the selfsame virtue I lauded in Celebrus. What’s more, while the Tealeaf approach is technology expensive, it’s people cheap. You don’t requisite two or three web analytics consultants full-time onsite edifice tagging requirements when Tealeaf is your data collection mechanism. It’s moreover zero impact: no page weight, no page changes, no site risk.

And here’s another consideration. Systems like Tealeaf support a fundamentally different nature of interface into the data than traditional Web analytics systems (or BI or Statistical tools for that matter). When you’re collecting HTTP data streams (which are inherently unstructured), search becomes the primary query language. Users of traditional systems tend to breathe skeptical of search as a primary interface into the data (I know I am), but consume a discover at a system like Splunk and you can view that there is actual power in the approach.

So I’m wondering if IBM isn’t seeing Tealeaf as the potential data infrastructure piece for their entire digital suite. To effect that happen, they’d hold to provide tools for edifice structured views of the Tealeaf data (something Tealeaf already does). A just number of tools in the suite wouldn’t labor otherwise. It’s not that difficult a chore to extend Tealeaf’s existing capabilities, however, and once accomplished, IBM would hold a unified data collection piece that completely bypassed the gross world of tagging and tag management. Yes, there are some drawbacks to this. Tagging handles client-side tracking of interactions that simply aren’t capturable server side. Still, with a Tealeaf-based infrastructure, IBM would breathe able to support a wide compass of analytics, call hub and operational needs without any pre-planning or tagging. They would breathe able to source multiple tools each and every from a separate real-time and exhaustive collection piece. They would breathe able to support both structured and un-structured access to the data. That might breathe pretty compelling.

It wouldn’t breathe a solution for everyone, but for IBM’s core enterprise-class clients, you can view that it might hold actual advantages as a comprehensive real-time analytics and warehousing infrastructure.

Which, as it happens, is a topic I’ve been thinking quite a bit about lately. Here at Semphonic we’ve done doing an ever increasing amount of labor around the analytics warehouse and a real-time technology stack is one of the issues they keeping running into. I diagram to talk more about some of the tools (most of which are a bit obscure) that potentially appropriate inside that technology stack in upcoming posts.

[Notes: last year at X Change, they did the first Non-Profit Challenge. A day of deep-dive analytics by X Change participants into the analytics problems of two great non-profits. They recently published the results of that labor in the Non-Profit usher to Using Analytics Whitepaper. Not only can you download that whitepaper – a truly collaborative ail – if you’re a non-profit, I strongly encourage you to tune into this week’s webinar with Emily Fisher of Oceana, Linda Shum of United Way, and their own Phil Kemelor as they debate the work, the whitepaper, and the exhaust of digital measurement in the non-profit space.

And speaking of the data warehousing technology stack, I’m doing a webinar the following week with one their partners, iJento, with more on customer journey tracking. We’ve partnered with iJento because they provide a robust traditional (SQL-Server) database platform that can leverage their Two-Tiered segmentation data model (and collection mechanisms like Celebrus). iJento probably isn’t the prerogative solution for the 1% with extreme digital data volumes. But for companies with great but manageable digital data volumes, they provide a much less risky technology stack (and both SaaS and on-premise models) that can deliver profound access to customer digital data on top of a robust platform with a lots of support, Great software, and tremendous flexibility.

Finally, I’ll breathe leaving soon for Germany (I hold some client engagements there prior to X Change). If you’re EU-based and would like to setup meetings in Stuttgart, Berlin, Paris or London, drop me a line. I’d affection to chat!].


Earnings Preview: IBM | killexams.com actual questions and Pass4sure dumps

No result found, try original keyword!International trade Machines Corporation (IBM) provides information technology (IT ... In the last quarter it reported $2.78 EPS, beating analyst estimates of $2.65. The consensus EPS assay is $...

EMC Helps Customers improve Governance With Newest E-Mail and File System Archiving Solutions | killexams.com actual questions and Pass4sure dumps

HOPKINTON, Mass., April 16 /PRNewswire/ -- EMC Corporation , the world leader in information infrastructure solutions, today announced the newest versions of its e-mail and file system archiving software to further simplify management of crucial electronically stored information (ESI) to meet internal and external governance requirements. EMC(R) EmailXtender(R) 4.8 software gives customers a new, elastic approach to e-mail archiving, enabling administrators to easily monitor archive operational efficiency. The original EMC DiskXtender(R) 6.2 for Windows file system archiving software enables customers to easily search separate or multiple file systems, making electronic discovery more accurate, expeditiously and affordable.

Archiving is a fundamental constituent in providing better management of ESI so that organizations can address key areas like mitigating legal risk, driving down operational costs, improving content re-use, and enhancing backup and recovery. EMC's email and file system archiving software play captious roles in delivering results in those areas and befriend build on the most comprehensive set of archiving solutions in the industry, which moreover includes an integrated content archiving software platform and purpose-built archival storage.

Andy Cohen, EMC's Vice President of Compliance Solutions and Associate common Counsel, said, "Highly publicized lawsuits, combined with original regulations and stronger internal governance policies, are prompting trade and IT managers to find ways to more effectively policy-manage electronic information, classify it, handle it as an asset and dispose of it when it has no further value. There hold been a number of publicized cases involving companies that were not sufficiently able to respond to discovery requests in the time era specified. It's effortless to recognize that the challenges those companies faced are not unique. EMC's latest software enhancements can befriend organizations become more proactive in the management of their ESI, not only to address IT operational efficiencies like faster backup and tiered storage, but moreover to drive down costs and risks through faster and simpler retention management, search and the faculty to relent information in a more timely, cost-effective manner."

EMC EmailXtender Software: original User Management Flexibility and Monitoring of E-mail Archives

EmailXtender software's user-directed archiving functionality provides a original approach to archiving e-mail. Now corporate users, who understand their content best, can categorize e-mails as trade records and therefore determine which messages should breathe archived. Users can define certain messages as captious to the business, and those messages will breathe retained in the centralized EmailXtender archive for a set retention period. Not only does this approach present risk avoidance and the replacement of personal archives on PC desktop systems, but it moreover reduces the amount of non-business messages in the archive and expedites discovery search, enabling legal hold. Through EmailXtender storage management functionality, companies can continue to improve backup and recovery windows for their message servers.

In addition, EmailXtender software's original archive monitoring capabilities allow administrators to track each message throughout its lifecycle -- from the flash the mail router receives it to the flash EmailXtender either archives or excludes it. Administrators can view what rules caused a specific message to breathe collected or excluded from the archive during the entire process (from source location to capture). Also, administrators can compare messages in the EmailXtender archive with log files and individual mailboxes contained in Microsoft Exchange and/or IBM Lotus Domino environments, providing proof that messages hold been properly archived. These tools befriend organizations ensure a more complete and bona fide archive, better automate record keeping mandated by corporate governance and/or external regulations, and measure the effectiveness of archive policies and rules. EmailXtender software is the number one e-mail archiving application working with EMC Centera content addressed storage (CAS).

The newest version of EmailXtender software moreover provides complete support for Microsoft Exchange Server 2007 and Microsoft Office Outlook 2007. This original support coupled with the most comprehensive e-mail archiving support for IBM Lotus Notes/Domino, provides customers with support for the world's two largest e-mail messaging environments.

Barlows - a UK-based interior solution specialist focusing on the refurbishment and expansion of stores for the retail and leisure industries - relies heavily on EMC EmailXtender software to remain compliant with internal and external governance requirements while improving disk utilization and the overall management of corporate e-mail.

Wessam Baroudi, Barlows IT Manager, said, "As a company whose sole goal is the process of getting other businesses open more quickly, they must hold stalwart e-mail capabilities and policies both from an IT and an operational perspective. By law, they hold to retain certain client contractual information for a number of years. EMC EmailXtender enables us to efficiently and accurately archive each and every e-mails to ensure they hold an easy-to-use, -manage and -search repository with an audit trail. In addition, the software enables us to maximize the disk space in their Microsoft Exchange environment by quickly and efficiently archiving and offloading stale e-mails to secondary storage. The space they now require for their primary storage is infinitesimal compared with what it was prior to deploying EmailXtender software. The EMC software has very easily paid for itself and continues to deliver tremendous compliance and operational benefits to their business."

EMC DiskXtender: original File Index and Search, support of Microsoft VSS, Stronger Centera Integration

The original version of DiskXtender for Windows software expands policy-based file system archiving, which migrates inactive data off production storage to archive disk, tape or optical devices. With a original search module, DiskXtender for Windows software delivers comprehensive file index and search across DiskXtender-managed drives on servers, direct attached storage and storage belt networks, allowing managers to easily locate both vigorous and archived files for audit, analysis and legal discovery. Users can configure the search module to search a separate index or a collection of indexes to support accurate, expeditiously and affordable information discovery.

DiskXtender for Windows software supports many industry-leading backup applications such as EMC's NetWorker(R) software, in which the removal of inactive files from the backup set helps companies meet backup windows and recovery time objectives. The qualification of Microsoft Volume Shadow Copy Service (VSS) with DiskXtender for Windows software enables the creation of snapshots of a DiskXtender managed drive using VSS. Using this capability, any extended attribute-aware backup application, such as NetWorker, may then breathe used to backup from a snapshot without restoring files previously archived through DiskXtender. Continuing to strengthen the backup, recovery and archive process, EMC NetWorker(R) PowerSnap(TM) software works with DiskXtender for Windows software, supporting each and every existing backup and recovery workflows for DiskXtender-managed file systems.

EMC has added original support for those customers using DiskXtender for Windows software with EMC Centera systems. original support for Centera Application Registration simplifies support and maintenance activities by providing the ongoing status of both DiskXtender for Windows software and its Centera CAS system. Also, DiskXtender for Windows software is further integrated with Centera retention classes, which, when allowed, enables changes to retention periods for particular sets of archived data as well as modifications to retention policies.

DiskXtender software has moreover added stronger integration with a number of EMC software solutions. Integration with EMC VisualSRM(TM) software enables users to discover multiple file systems, fulfill file migration and set file retention policies to better manage information and capacity utilization within a tiered storage environment.

Availability

EMC EmailXtender 4.8 software will breathe available on May 21, 2007 from EMC and its authorized resellers. EMC DiskXtender 6.2 for Windows software is available immediately from EMC and its authorized resellers.

EMC EmailXtender Webcast

For a more in-depth discover at the original features of EmailXtender, EMC and Demartek will host a live Webcast on Wednesday, April 25, 2007. To register for the Webcast, visit http://software.emc.com/.

About EMC

EMC Corporation is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of each and every sizes to transform the artery they compete and create value from their information. Information about EMC's products and services can breathe institute at http://www.emc.com/.

EMC, DiskXtender, EmailXtender and NetWorker are registered trademarks of EMC Corporation. Centera, PowerSnap and VisualSRM are trademarks of EMC Corporation. each and every other trademarks are the property of their respective holders.

CONTACT: Todd Cadley 843-569-2715 [email protected]

EMC Corporation

CONTACT: Todd Cadley of EMC Corporation, +1-843-569-2715,[email protected]

Web site: http://www.emc.com/http://software.emc.com/



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