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Microsoft MB-220 : Microsoft Dynamics 365 for Marketing Exam

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Test Number : MB-220
Test Name : Microsoft Dynamics 365 for Marketing
Vendor Name : Microsoft
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MB-220 test Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 test Syllabus | MB-220 test Objectives


Candidates for this test are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

- Configure marketing applications (5-10%)
- Manage segments and lists (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads (10-15%)
- Create and manage marketing emails (10-15%)
- Manage customer journeys (15-20%)
- Manage events and webinars (10-15%)
- Configure and analyze customer responses (10-15%)

Course Outline | Syllabus | test Objectives
Configure marketing applications (5-10%)
Configure marketing settings
=> verify organization and business management settings
=> define default matching strategies
=> configure quota limits
=> configure event settings
=> configure Customer Insights synchronization
=> manage keywords for images for an organization
=> create templates
=> configure the privacy banner
=> configure settings for landing pages
=> configure data protection tools
=> configure Campaign & Materials Approval Workflow
=> configure Marketing Business Units

Manage segments and lists (10-15%)
Create and manage segments
=> determine segment type
=> create market segments
=> configure dynamic segments using Designer, Flow, or Query
=> combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
=> determine usage scenarios for subscription lists
=> create a subscription list
=> add a subscription list or lists to a form
=> create a segment based on a subscription list
=> create and manage Subscription Center
Create and manage marketing forms and pages (10-15%)
Create marketing forms
=> determine which marketing form type to use
=> determine form requirements and limitations
=> create a marketing form using a template
=> enable prefilling for forms
=> embed a form on an external website
=> create new fields to add to marketing forms
Create and manage marketing pages
=> determine which marketing page type to use
=> create a marketing page using a template
=> add form blocks to marketing pages
=> customize a marketing page
=> create and use dynamic test links
=> implement dedicated marketing page blocks
=> preview and validate marketing pages
=> publish a marketing page
=> configure Personalized Landing Pages

Manage leads (10-15%)
Create and manage leads
=> create leads manually or automatically
=> synchronize leads from LinkedIn by using the LinkedIn connector
=> create and manage leads and lead segments through parent contacts/accounts
=> create and manage leads through social content
Create and assess sales readiness
=> create and manage Lead Scoring Models
=> create explicit and implicit scoring conditions
=> create compound conditions
=> set up condition models
=> configure thresholds

Create and manage marketing emails (10-15%)
Create email messages
=> create an email message
=> define mandatory fields
=> add dynamic content to email messages
=> integrate marketing pages with marketing emails
=> create A/B Emails
Publish and manage email messages
=> preview and test messages
=> validate and publish messages
=> edit Go live emails

Manage customer journeys (15-20%)
Create customer journeys
=> determine template types
=> implement content types
=> set up a customer journey
=> implement activity and launch workflow options
=> implement targets
=> implement flow control for customer journeys
Publish and manage customer journeys
=> validate and publish a customer journey
=> edit live customer journeys

Manage events and webinars (10-15%)
Create and manage events
=> create an event team
=> set up agendas, including internal and external tracks
=> manage speakers, registration, waitlists, and attendees
=> manage vendors, logistics, and accommodations
Create and manage webinars
=> determine webinar types
=> configure webinar options

Configure and analyze customer responses (10-15%)
Create and manage surveys and survey responses
=> identify survey question types
=> determine respondent types
=> configure response routing
=> preview and test surveys
=> publish surveys for customer journeys
=> implement workflow conditional logic for survey actions
Manage Customer Insights
=> determine report types
=> analyze contact insights
=> analyze lead insights
=> analyze segment insights
=> analyze customer journey insights
=> analyze email insights
=> analyze lead scoring model insights
=> analyze marketing page insights
=> analyze marketing form insights
=> analyze website insights
=> analyze redirect URL insights
=> gather and summarize survey results



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Microsoft test syllabus

instructions for final year checks: SPPU on conducting online-offline closing yr tests | MB-220 genuine Questions and Latest Topics

The Savitribai Phule Pune college (SPPU) finally released guidelines on a way to habits ultimate-12 months and final-time period degree examination for all schools and lessons affiliated to the college on Tuesday.

The Savitribai Phule Pune institution (SPPU) at last launched guidelines on how to habits final-year diploma examination for all schools and courses affiliated to the institution on Tuesday.

while most affiliated schools have already adopted the method laid down by college and submitted the marks of functional tests, colleges which have not carried out practical exams to this point have been requested to achieve this by means of September 25. The purposeful tests are to be based on the complete syllabus and need to be performed on-line using the mode of GoogleMeet, Webex, Zoom, Microsoft group or mobilephone, and a recording of the identical needs to be maintained. practical examination marks ought to be uploaded by October 5 on the internal marks portal of the university.

The backlog assessments for closing time period/closing-diploma college students will take place between October 1 to 9 whereas the commonplace assessments will take place from October 10 to 30. The query paper would be in multiple-alternative query format and of one-hour duration. both on-line and offline examinations can be of 60 marks and one-hour period. The query paper may have forty per cent (convenient issue), forty per cent (medium problem) and 20 per cent intricate questions.

The timetable of the examination can be made available on the institution web page, http://www.unipune.ac.in

students were provided the option of giving the tests both on-line and offline. people who registered for on-line assessments should be notified on their registered email address and mobile numbers. for college students who have opted for offline checks, the timetable will be declared on the site and the prior to now issued corridor tickets may also be used for the same.

For any factors, if any commonplace or backlog scholar is unable to supply the examinations, the timetable for their tests can be declared later by way of the examination branch. If there's an interception within the online checks, the pupil will automatically be offered with that tons overtime by way of the utility and the in the past answered questions can be instantly saved and examination would start from the subsequent question onward.

To provide college students some abilities of the character of questions and the online exams, two mock assessments could be performed. Disabled college students can avail of the facilities available to them as per government rules, together with 20 minutes overtime.

while the examination for repeater students can be conducted for one hundred per cent syllabus, for all different students , it will be in response to the syllabus completed unless March 13, 2020.

For both online and offline examinations, photocopies of reply-sheets and re-comparison facility can be accessible.

Any queries or problems encountered by the students before the conduct of the checks can be sent to the electronic mail handle, covid19helpdesk@pune.unipune.ac.in, together with screenshots.

To resolve issues in conducting functional assessments, counsellors were appointed at the district level, and their details should be made obtainable on the institution web site.

stay up to date with all of the Pune existing information headlines here. For more exclusive & live news updates from all around India, stay linked with NYOOOZ.

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