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Business Marketing Management: B2B

Business Marketing Management: B2B
Format : Softcover
ISBN : 1133189563
ISBN13 : 9781133189565
Our ISBN : 1133189571
Our ISBN13 : 9781133189572
Publisher(s) : South-Western College Pub
Pub. Date : Mar 2012
Edition : 11th
Author(s) : Michael D. Hutt, Thomas W. Speh
Subject : Business & Economics
Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today’s fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $75.00

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