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Global Marketing

Global Marketing
Format : Softcover
ISBN : 1439039437
ISBN13 : 9781439039434
Our ISBN : 0538473398
Our ISBN13 : 9780538473392
Publisher(s) : South-Western College Pub
Pub. Date : Apr 2010
Edition : 3rd
Author(s) : Kate Gillespie, H. David Hennessey
Subject : Business & Economics
This concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors’ extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $66.00

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