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Global Marketing

Global Marketing
Format : Softcover
ISBN : 0137023863
ISBN13 : 9780137023868
Our ISBN : 013704268X
Our ISBN13 : 9780137042685
Publisher(s) : Prentice Hall
Pub. Date : Jan 2010
Edition : 6th
Author(s) : Mark C. Green, Warren J. Keegan
Subject : Business & Economics
For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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