Shop By Title > G [Page 10] > Global Marketing

Global Marketing

Global Marketing
Format : Softcover
ISBN : 0134129946
ISBN13 : 9780134129945
Our ISBN : 1292150769
Our ISBN13 : 9781292150765
Publisher(s) : Pearson
Pub. Date : Jan 2016
Edition : 9th
Author(s) : Warren J. Keegan, Mark C. Green
Subject : Business & Economics
For courses in global marketing.

  Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

  Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $73.00

Quantity :  

Related Items



Business Statistics in Practice with Student CD
Business Statistics in Practice with Student CD
Business A Changing World
Business A Changing World
Cases in Financial Reporting
Cases in Financial Reporting