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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications
Format : Softcover
ISBN : 0133126242
ISBN13 : 9780133126242
Our ISBN : 0273786989
Our ISBN13 : 9780273786986
Publisher(s) : Prentice Hall
Pub. Date : Feb 2013
Edition : 6th
Author(s) : Kenneth E. Clow, Donald E. Baack
Subject : Business & Economics / Accounting & Finance
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $76.00

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