Highlights > Recent Additions > Global Business

Global Business

Global Business
Format : Softcover
ISBN : 1133485936
ISBN13 : 9781133485933
Our ISBN : 1133584500
Our ISBN13 : 9781133584506
Publisher(s) : Cengage Learning
Pub. Date : Jan 2013
Edition : 3rd
Author(s) : Mike W. Peng
Subject : Business & Economics / Accounting & Finance
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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