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Basic Marketing: A Marketing Strategy Planning Approach

Basic Marketing: A Marketing Strategy Planning Approach
Format : Softcover
ISBN : 0078028981
ISBN13 : 9780078028984
Our ISBN : 1259060764
Our ISBN13 : 9781259060762
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2013
Edition : 19th
Author(s) : William Perreault Jr., Joseph Cannon, E. Jerome McCarthy
Subject : Business & Economics
Built on a strong foundation, Basic Marketing 19e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the ?four Ps? in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent ?best practices,? and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $77.00

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