| Highlights > Recent Additions > Basic Marketing Research with Excel |
Basic Marketing Research with Excel |
 | Format : Softcover |
ISBN : 0135078229 | ISBN13 : 9780135078228 | Our ISBN : 0132598965 | Our ISBN13 : 9780132598965 | Publisher(s) : Prentice Hall | Pub. Date : Jan 2011 | Edition : 3rd | Author(s) : Alvin C Burns, Ronald F. Bush | | Subject : Business & Economics / Computer Science & Technology
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A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
The third edition provides an improved software package-XL Data Analyst?-and includes more information on qualitative research.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $70.00 |
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