Highlights > Recent Additions > Modern Competitive Strategy

Modern Competitive Strategy

Modern Competitive Strategy
Format : Softcover
ISBN : 0073381381
ISBN13 : 9780073381381
Our ISBN : 0071276335
Our ISBN13 : 9780071276337
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2009
Edition : 3rd
Author(s) : Gordon Walker
Subject : Business & Economics
Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $60.00

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