| Highlights > Recent Additions > Marketing Research |
Marketing Research |
 | Format : Softcover |
ISBN : 0073404705 | ISBN13 : 9780073404707 | Our ISBN : 0071101071 | Our ISBN13 : 9780071101073 | Publisher(s) : McGraw-Hill | Pub. Date : Dec 2008 | Edition : 4th | Author(s) : Jr.,Joseph Hair, Robert Bush, David Ortinau | | Subject : Business & Economics / Accounting & Finance |
Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $60.00 |
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