| Highlights > Recent Additions > Advertising: Principles and Practice |
Advertising: Principles and Practice |
 | Format : Softcover |
ISBN : 0131465600 | ISBN13 : 9780131465602 | Our ISBN : 0131968815 | Our ISBN13 : 9780131968813 | Publisher(s) : Prentice Hall | Pub. Date : Jun 2005 | Edition : 7th | Author(s) : William D. Wells, Sandra Moriarty, John Burnett | | Subject : Business & Economics |
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments, this advertising textbook emphasizes on measuring advertising effectiveness.
|
This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
|
| Price : $61.00 |
|
Related Items
|
