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Strategic Management and Business Policy

Strategic Management and Business Policy
Format : Softcover
ISBN : 013232346X
ISBN13 : 9780132323468
Our ISBN : 0132345153
Our ISBN13 : 9780132345156
Publisher(s) : Prentice Hall
Pub. Date : Jul 2007
Edition : 11th
Author(s) : Thomas L. Wheelen, David L. Hunger
Subject : Business & Economics
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this fieldfrom competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

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