| Highlights > Recent Additions > Consumer Behavior |
Consumer Behavior |
 | Format : Softcover |
ISBN : 1260872793 | ISBN13 : 9781260872798 | Our ISBN : 126056648X | Our ISBN13 : 9781260566482 | Publisher(s) : McGraw-Hill | Pub. Date : Jul 2019 | Edition : 14th | Author(s) : David Mothersbaugh, Delbert Hawkins, Susan Bardi Kleiser | | Subject : Business & Economics |
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $84.00 |
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