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Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being
Format : Softcover
ISBN : 0134129938
ISBN13 : 9780134129938
Our ISBN : 1292153105
Our ISBN13 : 9781292153100
Publisher(s) : Pearson
Pub. Date : Jan 2016
Edition : 12th
Author(s) : Michael R. Solomon
Subject : Business & Economics
For courses in Consumer Behavior.

  Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

  In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $80.00

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