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A Framework for Marketing Management |
 | Format : Softcover |
ISBN : 0132539306 | ISBN13 : 9780132539302 | Our ISBN : 0273752510 | Our ISBN13 : 9780273752516 | Publisher(s) : Prentice Hall | Pub. Date : Apr 2011 | Edition : 5th | Author(s) : Philip Kotler, Kevin Keller | | Subject : Business & Economics |
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $66.00 |
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