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A Framework for Marketing Management |
 | Format : Softcover |
ISBN : 0136026605 | ISBN13 : 9780136026600 | Our ISBN : 0137131844 | Our ISBN13 : 9780137131846 | Publisher(s) : Prentice Hall | Pub. Date : May 2008 | Edition : 4th | Author(s) : Philip Kotler, Kevin Keller | | Subject : Business & Economics |
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $67.00 |
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