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A Framework for Marketing Management |
 | Format : Softcover |
ISBN : 0133871312 | ISBN13 : 9780133871319 | Our ISBN : 1292093145 | Our ISBN13 : 9781292093147 | Publisher(s) : Prentice Hall | Pub. Date : Jan 2015 | Edition : 6th | Author(s) : Philip Kotler, Kevin Lane Keller | | Subject : Business & Economics |
For graduate and undergraduate courses in marketing management.
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $80.00 |
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