| Highlights > Recent Additions [Page 5] > Strategic Management of Technological Innovation |
Strategic Management of Technological Innovation |
 | Format : Softcover |
ISBN : 1260087956 | ISBN13 : 9781260087956 | Our ISBN : 1260565793 | Our ISBN13 : 9781260565799 | Publisher(s) : McGraw-Hill | Pub. Date : Jan 2019 | Edition : 6th | Author(s) : Melissa Schilling | | Subject : Business & Economics |
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $58.00 |
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