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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices
Format : Softcover
ISBN : 013217684X
ISBN13 : 9780132176842
Our ISBN : 0132494027
Our ISBN13 : 9780132494021
Publisher(s) : Prentice Hall
Pub. Date : Mar 2011
Edition : 7th
Author(s) : Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Subject : Business & Economics
Real people, real choices?give students a real feel for marketing.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today?s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.

Price : $71.00

Quantity :  

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