| Highlights > Recent Additions > Retail Management: A Strategic Approach |
Retail Management: A Strategic Approach |
 | Format : Softcover |
ISBN : 0136087582 | ISBN13 : 9780136087588 | Our ISBN : 0132465507 | Our ISBN13 : 9780132465502 | Publisher(s) : Prentice Hall | Pub. Date : Aug 2009 | Edition : 11th | Author(s) : Barry Berman, Joel R. Evans | | Subject : Business & Economics |
For undergraduate and graduate retail management courses
The text that helps students thrive in todays retailing industry.
Without a pre-defined and well-integrated strategy, a retail firm may flounder as its attempting to cope with the changing environment that surrounds it. Berman/Evans reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, todays changing and complex retail environment.
The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $67.00 |
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