| Highlights > Recent Additions [Page 5] > Advertising and Promotion: An Integrated Marketing Communications Perspective |
Advertising and Promotion: An Integrated Marketing Communications Perspective |
 | Format : Softcover |
ISBN : 1264075065 | ISBN13 : 9781264075065 | Our ISBN : 1260570991 | Our ISBN13 : 9781260570991 | Publisher(s) : McGraw-Hill | Pub. Date : Feb 2020 | Edition : 12th | Author(s) : George E. Belch, Michael A. Belch | | Subject : Business & Economics |
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!
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This is an International Edition. This book is brand new and in English. The cover may look different but the book content is 100% the same, page by page and word for word. Printed in original color on high quality paper. Identical to US Edition.
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| Price : $66.00 |
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